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Starwood Continues Growth in Latin America With The Opening Of Sheraton San Jose Costa Rica

STAMFORD, Conn.– July 8, 2013 –Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and EXT Promociones S.A. today announced the opening of Sheraton San Jose, marking the return of the Sheraton brand into Costa Rica, one of the most important travel destinations in the Americas. Managed by GHL Hotels, the 172 room hotel will offer all of the brand’s signature amenities and services, including Sheraton Club Lounge, the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria, Link@Sheraton experienced with Microsoft®, and Sheraton Fitness programmed by Core® Performance.

The opening of the Sheraton San Jose  is part of Sheraton’s aggressive global expansion plan, which seeks to reach a milestone of 500 hotels by 2015. It is also an important step in Starwood’s Latin American growth strategy. The company expects to reach 100 hotels in operation or development by the end of 2013 and with this opening currently has 76 hotels in operation. In Central America alone, Starwood now operates 12 hotels accross five brands in Panama, Costa Rica, El Salvador and Guatemala. Sheraton is the company’s powerhouse brand with more than 30 hotels across 12 countries, including Costa Rica.

“We are proud to welcome the Sheraton San Jose Costa Rica to Sheraton’s growing portfolio of more than 400 hotels around the world,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels and Resorts.  “Sheraton is an iconic brand in Latin America with a strong and growing portfolio. Today, it continues to be one of the most sought-after brands in the region with upcoming openings in key countries, including Argentina, Brazil and Colombia in the next 12 months.”

The Sheraton San Jose is located in the thriving business district of Escazu, home to more than 50 international firms, and one of the most sought-out destinations for business visitors to the capital city. The hotel is also easily accessible from the city’s international airport Aeropuerto Juan Santamaria.

“Sheraton San Jose to Costa Rica is a great addition to our stellar portfolio of Sheraton-branded hotels in Latin America,” said Osvaldo Librizzi, Co-president of the Americas, Starwood Hotels and Resorts. “It is yet another demonstration of our capacity to deliver on our expansion strategy while opening world-class hotels that serve the needs of business and leisure travelers in key markets such as Costa Rica.”

The hotel features Kitchen by Rausch, a full service restaurant serving breakfast, lunch and dinner that will balance European cuisine with locally sourced ingredients; 8vo Bar Restaurante, a specialty restaurant, featuring organic, farm-to-table products and stunning views from the 8th floor of the hotel; Ivory Bar, a full-service bar in the lobby; a poolside bar; and Link@Sheraton Cafe. It also has 6,000 square feet of flexible meeting space including four meeting rooms, and an outdoor terrace with capacity for more than 180 people.

“We are proud to open this new hotel under the Sheraton flag. The world-recognized, five star brand positions us in the top segment of the competitive market in San Jose,” said Johnathan Raineau, Principal, EXT Promociones S.A. “The greatest benefits of being part of the Starwood system are worldwide brand recognition, combined with guaranteed excellence and commitment to global standards of service.”

“GHL Hoteles is pleased to expand its strategic alliance with the international brand Starwood, as is confirmed by the recent opening of the Sheraton San Jose Hotel, in Costa Rica,” said Jorge Londono, President of GHL Hoteles.

For more information, please visit www.sheraton.com

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About EXT Promociones S.A.
EXT Promociones S.A. is a private company with offices in Paris, France; Cairo, Egypt; Buenos Aires, Argentina and San Jose, Costa Rica. The company has several investments in the hotel industry, including Sheraton San Jose in Costa Rica.

About Group GHL
Economic InterestGroupGHL, is presentin the Americawith severalbusiness and action lines,one of them isGHL Hoteles, a Colombianchain, which has been positioned as amulti-brandhotel operator, with this featureofits main strengthsin the region. GHLHoteles operatesmore than50internationalhotelbrands.To date,it is present in 7 Latin American countriesColombia, Ecuador, Peru, Chile, Argentina, PanamaandCosta Rica.

Fecha de publicación del artículo: 07/08/2013