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WHITE PLAINS, NY– February 8, 2008 – Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT) announced today the addition of two
Sheraton properties to its ever expanding global brand portfolio.
Starting in mid-April, Starwood will re-brand two former Adams Mark Hotels as
Sheraton Dallas Hotel and Sheraton Denver Hotel. The move is part of a
larger comprehensive revitalization and expansion of the Sheraton brand,
currently being implemented worldwide.
Upon joining the Sheraton family, both hotels -- owned in partnership between
Whitehall Funds and The Chartres Lodging Group -- will undergo a comprehensive
renovation, enhancing nearly all aspects of the properties. Guests will
experience newly designed guest rooms and lobbies and an array of new signature
services, including new room amenities, new state-of-the-art fitness centers,
enhanced food and beverage offerings, enhanced in-room entertainment options
and the new Link@SheratonSM. The Link@Sheraton is a signature
communications hub where guests can email and access free, wireless high-speed
Internet and also enjoy café offerings, television and newspapers. The
lobby and more than half the guest rooms at each property will be renovated by
June 2009.
“The Sheraton Dallas Hotel and Sheraton Denver Hotel join the Sheraton family
at an exciting time,” said Hoyt Harper. “Sheraton is embarking on a bold plan
to reposition itself, with extensive renovations and upgrades to existing
hotels that will result in 50,000 new or renovated rooms by 2009 in North
America alone, and 60 new hotels in the next 2 ½ years in high-profile U.S.
cities. The new Dallas and Denver hotels will expand Sheraton’s footprint and
illustrate the brand’s focus on large convention hotels.”
In addition to a new design, the hotel’s guest rooms will feature comfortable
seating, oversized work desks and LCD flat panel televisions. Guests will have
a front-row seat to high-quality, in-room programming through its
Scene@SheratonSM entertainment package, offering sneak previews and
premier sports programming. Rooms will also feature the signature
Sheraton Sweet SleeperTM Bed - a nine-layered custom-designed
ensemble.
Sheraton Dallas Hotel has 1,842 guest rooms and over 230,000 square feet of
meeting space, including the single largest ballroom in Texas. The hotel
is located in the heart of the Dallas commercial center and attached via
sky-bridge to a sister Starwood property, The Westin City Center, Dallas.
With 1,225 guest rooms, Sheraton Denver Hotel is the largest hotel in
Colorado. It also offers more than 130,000 square feet of conference
space and nearly 50 meeting rooms. The hotel is located in downtown Denver at
16th Street and Court Place, near the state capital and on the
popular 16th Street pedestrian mall.
In Denver, Sheraton hotel’s current portfolio includes Sheraton Denver West,
Sheraton Denver Tech Center and Four Points by Sheraton, while in Dallas/Ft.
Worth, it includes Sheraton Dallas North Hotel, Sheraton Suites Market Center,
Sheraton Grand Hotel Dallas Fort Worth Airport, Sheraton Arlington Hotel,
Sheraton Stonebriar Hotel (opening March 1, 2008) and Sheraton Fort Worth Hotel
and Spa opening May 15, 2008.
Sheraton, the largest brand of Starwood Hotels & Resorts Worldwide, Inc.®
(NYSE:HOT) has more than 408 hotels in 75 countries. Starwood Hotels
& Resorts Worldwide, Inc. is one of the leading hotel and leisure companies
in the world with approximately 850 properties in more than 95 countries and
145,000 employees at its owned and managed properties.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels
and resorts with the following internationally renowned brands: St. Regis®, The
Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le
Méridien® and the recently announced AloftSM and
ElementSM Hotels. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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