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WHITE PLAINS, NY and REDMOND, WA – August 13, 2008 – Sheraton Hotels
& Resorts and Microsoft Corporation (NASDAQ: MSFT) today introduced an
entirely new hotel guest experience with its debut of Microsoft Surface,
Microsoft’s first commercially available surface computer. Featuring
easy-to-use technology and a natural way of accessing information, Surface
units will be placed in the lobbies of select Sheraton hotels in Boston,
Chicago, New York, San Francisco and Seattle. Microsoft Surface breaks down the
traditional barriers between people and technology, providing simple and
instant access to information and entertainment. Sheraton will be the first
hotel to offer Microsoft Surface, creating a new Sheraton brand experience that
will bring interaction, connectivity and a social setting to the lobby,
providing guests with an entirely new way to explore local tourist highlights
and enhance their hotel stay.
Microsoft Surface is a 30-inch display in a table-like form factor that several
guests can use simultaneously. The intuitive user interface works without a
traditional mouse or keyboard, allowing people to interact with content and
information in a more natural and familiar way, by using their hands and
gestures. Sheraton will unveil Surface today at five hotels: Sheraton Boston
Hotel, Sheraton Chicago Hotel & Towers, Sheraton New York Hotel &
Towers, Sheraton Gateway San Francisco Airport Hotel and Sheraton Seattle
Hotel.
With each unit, Sheraton is offering a customized version of the Microsoft
Surface developed suite of applications to provide entertainment and
information about local attractions. Surface, and these unique applications,
are designed to serve the needs of the brand’s core guests who are social
individuals seeking to share the travel experience with each other. The
placement of the Surface units in Sheraton lobbies enables guests to leverage
and experience the offerings in a social way.
Three highlighted applications are:
CityTips® – At the guests’ fingertips
are the Surface 360-degree satellite maps and tools to search for local
restaurants and bars, entertainment, recreation, shopping, transportation and
services, such as banks and pharmacies. Guests can discover all a city has to
offer by simply moving their hands across Surface.
Sounds of Sheraton – Microsoft Surface also serves as a lobby-based
digital jukebox, enabling guests to create personal music playlists by choosing
selections from Sheraton’s exclusive offering of Sony BMG artists, including
John Legend, Kenny Chesney and Lauryn Hill.
Sheraton Snapshots– Guests can explore Sheraton hotels and resorts
throughout the world by simply browsing the Surface photo library of Sheraton
resorts and hotel properties to help them plan for future business or leisure
travel.
“Sheraton is redefining the hospitality experience by offering our guests
technology that will allow them to interact with each other and our hotel in a
revolutionary way,” said Hoyt H. Harper II, senior vice president for Sheraton.
“We are proud to partner with Microsoft to offer the groundbreaking Microsoft
Surface product, which will enable our guests to stay informed, connected and
entertained while traveling.”
“We’re excited to be working with Sheraton in its efforts to feature innovation
and redefine the guest experience in its hotel properties,” said Pete Thompson,
general manager, Microsoft Surface. “Surface takes a common activity, such as
looking up information about a local city, and transforms it into an intuitive
and social way for hotel guests to plan their visit. We believe this is just
the beginning of how Surface will completely change the hotel guest
experience.”
Sheraton Locations Featuring Microsoft Surface
- Sheraton New York Hotel & Towers – 811 7th Avenue 53rd Street, New
York
- Sheraton Boston Hotel – 39 Dalton St, Boston
- Sheraton Chicago Hotel & Towers – 301 East North Water Street,
Chicago
- Sheraton Seattle Hotel – 1400 6th Ave, Seattle
- Sheraton Gateway San Francisco Airport Hotel – 600 Airport Boulevard,
Burlingame
About Microsoft Surface
Microsoft Surface brings to life a whole new way to interact with information
that engages the senses, improves collaboration and empowers consumers. By
utilizing the best combination of connected software, services and hardware,
Microsoft is at the forefront of developing surface computing products that
push computing boundaries, deliver new experiences that break down barriers
between users and technology, and provide new opportunities for companies to
engage with people. More information can be found at http://www.surface.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential.
About Sheraton Hotels & Resorts
Helping guests make connections at more than 400 hotels in 75 countries around
the world, Sheraton is revitalizing its iconic brand while continuing its
aggressive international expansion by adding 54 hotels and 20,000 guestrooms by
2009. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with approximately 900 properties in more
than 100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched AloftSM, and
ElementSM. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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