A tradition of impeccable service, innovation and style, since 1904.

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History & Heritage

A born inventor and notorious rule-breaker, John Jacob Astor IV founded The St. Regis New York as a place to pursue his passions in the company of the city’s luminaries. More than a century later, the St. Regis brand is renowned for its tradition of innovation and commitment to impeccable service at the best addresses around the world.

1880s

"The" Mrs. Astor

Caroline Astor, the spirited and tenacious matriarch of the St. Regis brand, creates the coveted rituals that endure at St. Regis today.

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1904

A Timeless Vision

Colonel John Jacob Astor IV, renowned businessman and son of Caroline Astor, debuts his premier hotel, The St. Regis New York.

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1912

An Extraordinary Life

After helping his wife and nurse into a lifeboat, John Jacob Astor IV perishes during the sinking of the Titanic on April 15, 1912.

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1927

Unprecedented Glamour

Heralding a new era of style and innovation, The St. Regis New York adds two new floors, including a magnificent ballroom known as the St. Regis Roof.

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1932

A Captivating Addition

The Old King Cole mural, an original work by celebrated artist Maxfield Parrish, is unveiled at The St. Regis New York.

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1934

The Making of an Icon

A stroke of genius by The St. Regis New York head bartender, Fernand Petiot, leads to the creation of the iconic Bloody Mary cocktail.

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1960

A Modern Evolution

The St. Regis New York is purchased by hotel conglomerate ITT Sheraton, merging traditional luxury with timeless innovation.

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1991

A Momentous Expansion

The St. Regis New York reopens after an extraordinary $100 million renovation, restoring it to its former grandeur while adding state-of-the-art features.

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1999

An Evolving Legacy

Starwood Hotels & Resorts acquires The St. Regis New York, expanding its legacy with the launch of five new St. Regis hotels.

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2008

The Sport of Kings

St. Regis adopts polo as its signature sport, hosting the 1st annual St. Regis International Cup, one of the U.K.’s three major international polo matches.

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2010

The First Connoisseur

St. Regis chooses the world’s most celebrated Argentinean polo player, Nacho Figueras, as the very first St. Regis Connoisseur in honor of the brand’s signature sport.

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2011

Jason Wu Joins St. Regis

The St. Regis brand celebrates the announcement of fashion designer Jason Wu as the next St. Regis Connoisseur.

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2013

A Year of Debuts

St. Regis debuts two exciting firsts: The Family Traditions at St. Regis program and Beyond, The St. Regis Magazine.

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2014

St. Regis Welcomes Marchesa

Keren Craig and Georgina Chapman, co-founders of luxury fashion brand, Marchesa, are appointed St. Regis Connoisseurs.

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2015

A Visionary Talent

Award-winning singer-songwriter Jamie Cullum joins St. Regis as a Connoisseur and the curator of the worldwide Jazz Legends at St. Regis series.

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