Bringing the Legacy to Life
THE STORY OF ST. REGIS

Our rich heritage informs every touch across every address. It is, quite simply, the very essence of the St. Regis brand.

Click the arrows below to scroll through time.
To learn about specific events in the history of the St. Regis brand, click the dates for details.

1880's
"THE MRS. ASTOR"

Afternoon Tea, Midnight Supper celebrations… these are the events not to be missed during New York’s Gilded Age. Entry is reserved to an inner circle known as the "400"—a list of the city’s most celebrated names curated by hostess Caroline Astor. Matriarch to the venerable Astor family, "The" Mrs. Astor single-handedly creates the first expression of American high society through rituals that live on at St. Regis to this day.

1904
JOHN JACOB ASTOR IV

A brilliant businessman and visionary, Colonel John Jacob IV realizes his vision of a place where gentlemen and their families could enjoy the luxuries of a private estate. Located on 55th Street and Fifth Avenue, The St. Regis New York – declared “the finest hotel in America,” by The New York Times – features technological advancements, including air conditioning and mail delivery shoots, and elegant touches such as St. Regis Butler Service.

1912
THE TITANIC

John Jacob Astor IV’s extraordinary life comes to a tragic end on April 15, 1912. While traveling abroad, Astor’s wife, Madeline, becomes pregnant and the couple decides to return to the States, boarding the Titanic in Cherbourg, France. When the ship begins to sink, Astor helps his wife and her nurse into a lifeboat where they are later rescued. He is last seen trying to free his dog, Kitty, from the ship’s kennels.

1927
THE ST. REGIS ROOF

Expanding its illustrious presence along 55th Street, The St. Regis New York adds two new floors, including a magnificent ballroom known as the St. Regis Roof. On opening night 500 guests gather for a gala celebration that features the 18-piece Vincent Lopez Orchestra. Jazz becomes an indelible feature of the St. Regis Roof, where such greats as Count Basie, Duke Ellington, and Buddy Rich regularly captivate guests.

1932
THE OLD KING COLE MURAL

Before his untimely death, John Jacob Astor IV commissions an original work by Maxfield Parrish for another of his hotels, The Knickerbocker. Parrish chooses the English nursery rhyme character Old King Cole for his subject matter—a fitting combination of regality and revelry. After The Knickerbocker is demolished, the mural is moved to the St. Regis where it becomes an icon, beloved of New Yorkers and hotel guests alike.

1934
THE BLOODY MARY

Fernand Petiot, head bartender at The St. Regis New York, perfects a cocktail he first experimented with in Paris and names it the “Bloody Mary”. Deemed inappropriate for the King Cole Bar’s elegant clientele, he rechristens it the “Red Snapper”. The unlikely pairing of tomato juice and vodka soon becomes a staple of American mixology and the signature cocktail of St. Regis.

1960
ITT SHERATON

After a long tenure as one of the country’s most glamorous independently owned hotels, The St. Regis New York is purchased by hospitality conglomerate ITT Sheraton, joining a portfolio of approximately 100 hotels around the world. As ITT Sheraton expands its global footprint, The St. Regis New York becomes part of the company’s upper echelon of hotels and resorts, known as the ITT Sheraton Luxury Division.

1991
$100 MILLION RENOVATION

After closing for an extraordinary $100 million renovation, The St. Regis New York reopens as an updated version of its former grandeur. New meeting rooms, a spa, a fitness center, and a business center are added, along with designer suites by Christian Dior and Tiffany. The hotel lobby is restored to its 1904 design, and the original Palm Court is brought back as Astor Court, complete with stunning trompe l’oeil ceilings.

1999
THE ST. REGIS BRAND

Seeking to bring the timeless elegance of St. Regis to the world’s most exclusive addresses, Starwood Hotels launches the St. Regis brand with five new hotels, each a distinct expression of the original’s abiding legacy. The St. Regis Aspen Resort and The St. Regis Houston debut first, followed by the conversion of The Grand Hotel Rome, The Beijing International Club and The Carlton Hotel, Washington D.C.

2002
10TH ST. REGIS HOTEL OPENS

A stunning example of Regency-era architecture, The Lanesborough, a St. Regis Hotel begins as St. George’s Hospital before being converted into a five-star hotel. St. Regis acquires The Lanesborough as its 10th hotel. Today The Lanesborough, a St. Regis Hotel continues to build its legacy as one of the most sought-after St. Regis experiences and the preferred choice of royalty, dignitaries and celebrities in London.

2006
ST. REGIS AFICIONADO

Recognizing the many passions and interests of its cultured clientele, St. Regis introduces St. Regis Aficionado, offering guests privileged access to rare opportunities. From exclusive entry to premiere auctions and collections, to private tastings of exquisite vintages, to guided tours of the world’s great fashion houses, St. Regis Aficionado parts the velvet rope to the world’s most captivating experiences for discerning connoisseurs.

2008
THE ST. REGIS INTERNATIONAL CUP

Long favored by European and American aristocracy, polo becomes inextricably linked to the St. Regis when the brand establishes the annual St. Regis International Polo Cup in England. Matches are played at Cowdray Park Polo Club, the home of British Polo.

2008
LATIN AMERICAN DEBUT

Nestled on a peninsula surrounded by white sand beaches and cerulean waters, The St. Regis Punta Mita Resort introduces the brand’s signature elegance to one of Mexico’s most exclusive addresses—Bahía de Banderas in Riviera Nayarit. Handcrafted tile work, sparkling infinity pools, world-class dining and seaside vistas make the resort a seductive entrée into Latin America.

2009
BRAND IDENTITY LAUNCH

Now with more than 14 hotels spanning the world’s most exclusive destinations, St. Regis focuses on creating a new brand identity to arc over each distinct address. New services, programs, and standards further unify the St. Regis experience for travelers across the globe. A refreshed website introduces visitors to the brand’s rich heritage, flawless service and bespoke gestures, while enticing them to explore the portfolio.

2010
1st EVER ST. REGIS CONNOISSEUR

To strengthen its commitment to the game of polo, St. Regis selects celebrated Argentinian polo player Nacho Figueras as the 1st-ever St. Regis Connoisseur. An online portal, dedicated exclusively to polo, is launched as a place where enthusiasts can access a global calendar of events, information on the fundamentals of the sport, advice on etiquette and exclusive insights on technique and travel from Figueras.

2010
CARIBBEAN DEBUT

A period of unprecedented growth leads to new hotels in key destinations across the globe, including the first hotel in the Caribbean—The St. Regis Bahia Beach Resort, Puerto Rico. To ensure exceptional service at every address, the brand introduces differentiating global operating standards along with a newly defined St. Regis Butler Service—one of the most iconic expressions of the St. Regis experience.

2011
IRIDIUM SPA

Named after The St. Regis New York’s famous Iridium Room, Iridium Spa is born from the DNA of the brand. Iridium Spa focuses on the most coveted of all luxuries—time—luring guests into tailored, transformative experiences. Each Iridium Spa honors its address by creating an environment that feels like a personal residence, complete with a post-treatment tea service.

2011
A GRAND TOUR

The debut of The St. Regis Florence leads the opening of 10 St. Regis hotels in a little over a year, including the brand’s first in the Middle East. The brand launches its first global print campaign and Facebook page.  Jason Wu is appointed the next St. Regis Connoisseur – Passion: Style & Design.

2012
30 HOTELS IN 15 COUNTRIES

St. Regis debuts its first property in Africa, The St. Regis Mauritius Resort, as well as a new, modern flagship for the brand with The St. Regis Bal Harbour Resort. Additionally, St. Regis opens its first Jazz at Lincoln Center club when The St. Regis Doha debuts in October.

2013
A YEAR OF FIRSTS

The St. Regis brand extends its reach with 3 compelling launches: the Family Traditions at St. Regis program and the brand’s first magazine, “Beyond, The St. Regis Magazine.” St. Regis also increases its presence in the Middle East with the debut of The St. Regis Abu Dhabi, the 3rd St. Regis to open in the region.

 

Spirited, artistic and tenacious, Caroline Astor becomes the doyenne of the American aristocracy with her legendary parties.

Colonel John Jacob Astor IV, youngest son of Caroline Astor, introduces a new pinnacle of luxury with the debut of his hotel, The St. Regis New York.

After helping his pregnant wife and her nurse into a lifeboat, John Jacob Astor IV dies tragically in the most infamous shipwreck of all time.

Heralding a new era of American glamour, The St. Regis New York undergoes an expansion that includes the addition of the famed St. Regis Roof.

The Old King Cole mural, an original work by legendary artist Maxfield Parrish, is unveiled at The St. Regis New York.

A stroke of mixology genius leads to the creation of an enduring American cocktail by Fernand Petiot, bartender at The St. Regis New York.

The St. Regis New York is purchased by hotel conglomerate ITT Sheraton, bringing its rich heritage to the company’s Luxury Division.

The St. Regis New York reopens after a $100 million renovation that restores it to its former glory while adding new, state-of-the-art features.

Starwood Hotels and Resorts acquires The St. Regis New York, expanding its legacy with the launch of five St. Regis-branded hotels.

St. Regis celebrates its 10th hotel with the addition of The Lanesborough—one of London’s most prestigious hotels—to its portfolio.

St. Regis introduces St. Regis Aficionado, offering guests bespoke experiences, tailored to their individual passions and pursuits.

St. Regis adopts the “sport of kings” and hosts the 1st annual St. Regis International Cup, one of the U.K.’s three major international polo matches.

St. Regis makes a landmark debut in Latin America with the opening of The St. Regis Punta Mita Resort on one of the world’s most alluring private beaches.

The new brand identity launch includes a refreshed website infused with more than a century of history, sophistication, and pedigree.

For its inaugural St. Regis Connoisseur, St. Regis chooses the world’s most recognized polo player, Nacho Figueras.

Rapid expansion results in new hotels across the globe, differentiating operating standards and a redefined St. Regis Butler Service.

St. Regis introduces Iridium Spa, designed to deliver a bespoke spa experience while honoring the distinct character of its address.

St. Regis enters the Middle Eastern market with 3 new hotels and now has 5 hotels open in China including its 1st beach resort in the country.

St. Regis makes an enchanting entrance into Africa on an island known as “the pearl of the Indian Ocean.”

Launch of the Family Traditions at St. Regis program; the pursuit of fun redefined at the best address.