Westin Hotels Names Veteran Runner As The Brand’s First-Ever Resident Running Concierge
STAMFORD, Conn. (September 12, 2013) –It’s the job runners have been training for all their lives and today, Westin Hotels & Resorts announced that Christopher Heuisler, a veteran runner who has competed in 25 marathons in 20 states, was chosen as the winner of its nationwide search for the first-ever RunWESTIN Concierge. Earlier this year Westin launched a search for an experienced, passionate runner to join them on the road and serve as the on-site running expert for Westin VIPs participating in select Rock ‘n’ Roll Marathon series events. Christopher beat more than 1,000 applicants to the finish line for the dream job after a month-long selection process that vetted final candidates through a series of application reviews and in-person interviews.
“After an extensive search for the ideal candidate, we are thrilled to have Christopher join the Westin team as our first RunWESTIN Concierge,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. “Not only does he have the marathon experience and impressive credentials we were looking for, but he is also an impassioned individual who will seamlessly connect with our guests and ultimately help them achieve their goals.”
Christopher will make his first official appearance as the RunWESTIN Concierge this weekend at the Philadelphia Rock ‘n’ Roll Marathon. On September 21-22, Westin guests participating in the Montreal Rock ‘n’ Roll Marathon will have the first opportunity to take part in the VIP Marathon Package with Christopher as the official on-site running expert. As the RunWESTIN Concierge, Christopher will provide training tips through social channels, lead runners in a pre-race tour of the route and the routine warm-up run, greet runners at the finish line and provide race-recovery instruction and tips in the VIP Recovery Tent. In addition to Montreal, the resident RunWESTIN Concierge will appear at the Rock ‘n’ Roll Marathons in Denver, Los Angeles and Las Vegas.
From pre-race training to the finish line, Christopher will act as a personal marathon coach, engaging with runners and sharing expert training and race advice, in addition to leading warm-up runs and offering recovery tips for sore muscles. The Boston-based trainer will be responsible for sharing his in-depth knowledge of marathon running and training to improve performance and build and maintain rapport with Westin guests through social media outlets. In addition to his extensive marathon experience, the happily married father of two was most recently a tier-4 coach at Equinox Fitness Club – an honor bestowed only to 80 out of 1,800 personal trainers nationwide and indicating the highest level of client coaching. Serving as the tier-4 team’s marathon expert, Christopher successfully coached over 20 clients in completing their first marathon.
Apart from his duties as an on-site coach for runners, Christopher will engage with Westin guests via social media, offering nutrition and training tips, setting race goals and providing inspiration for novices and veterans alike. Christopher will be connecting with guests across a variety of social platforms including Facebook, Instagram (@ChrisHeuisler) and Tumblr.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
About Westin Hotels & Resorts
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed®, delicious SuperFoodsRx® and WestinWORKOUT® studio – have been designed with the guests’ well-being in mind. Westin hotels,with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,180 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
About The Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in thirty-one destination events around the world. What started as a simple idea in 1998—the idea of making running fun-- soon transformed the U.S. running landscape by infusing the race course with live bands, cheer teams and entertaining water stations. The outdoor festivals encapsulate cities in their entirety and culminate with a finish line festival featuring a concert headlined by some of the best music acts around. Over the 16-year history of the series, charity partners have raised more than $287 million through the events for a variety of worthy causes. Today, the series of entertainment themed marathons and half-marathons has spread to 31 cities around the world and continues to enjoy great appeal for the traveling runner, tremendous local support and has firmly established itself as a dynamic running platform. For more information, or to register for an event, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
Artigo publicado em 09/12/2013