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Jackpot! Starwood Preferred Guest And Caesars Entertainment’s Total Rewards Up The Ante With New, Strategic Partnership

LAS VEGAS, Nev. and STAMFORD, Conn. (Dec. 17, 2013)–  Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and Caesars Entertainment Corporation (NASDAQ: CZR) have raised the stakes for travelers by announcing a partnership between their award-winning loyalty programs, Starwood Preferred Guest® (SPG®) and Caesars Entertainment’s Total Rewards®. This innovative hospitality alliance marks the first time the travel and entertainment leaders will join forces.  

By providing SPG and Total Rewards members the ability to both earn and redeem Starpoints and Reward Credits when staying at participating Starwood or Caesars Entertainment hotels, the partnership represents one of the most in-depth shared benefit and point accrual partnerships in the industry. Additionally, Moments by SPG will provide members with unique access to Caesars Entertainment’s world-class culinary outlets, shopping and entertainment experiences.  

“We know our members enjoy music, sports and culture, but they also want access to entertainment and gaming as only Las Vegas can offer,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnerships for Starwood. “Through this new partnership with Caesars Entertainment, we can fuel our members’ passions by creating exclusive opportunities that allow guests to experience the best of Vegas and beyond from world-class restaurants to famous shows, shopping and nightlife.”

Members Win with Benefits and Points

Beginning Jan. 9, 2014, members who have linked their SPG and Total Rewards accounts will be eligible to earn both Starpoints and Total Rewards Reward Credits for stays at participating hotels and resorts across both networks.  In addition, SPG members will be able to redeem Starpoints for stays at participating Caesars Entertainment resorts, and Total Rewards members will be able to redeem Reward Credits for stays at more than 1,100 Starwood properties. 

  • SPG members can earn two Starpoints/$1 in addition to standard Reward Credits for all stays at participating Caesars Entertainment hotels and up to 10 elite qualifying nights towards SPG status per year. SPG members can also redeem their Starpoints for free nights at Caesars hotels and can access amazing experiences in Las Vegas, Lake Tahoe, Atlantic City and beyond through Moments by SPG at SPG.com/caesars.
  • Total Rewards members will gain access to Starwood’s unsurpassed luxury hotel portfolio. Elite Total Rewards members will earn 1 Reward Credit for every eligible dollar spent at Starwood in addition to standard Starpoints earning and a flat 100 Tier Credits per qualifying stay. Total Rewards members can now also redeem Reward Credits for hotel stays at Starwood hotels. Additionally, Seven Stars members, the highest Total Rewards tier, will be upgraded to SPG Gold Status.

“Total Rewards has long been the leader in gaming and entertainment industry loyalty programs. We are continually seeking innovative partnerships that bring value to our members,” said Tariq Shaukat, Caesars Entertainment’s Executive Vice President and Chief Marketing Officer.  “Partnering with SPG provides our members access to the most luxurious hotels and resorts around the globe. This partnership sets Caesars and Starwood apart by allowing members to both earn and redeem points while doing the things they love most. As leaders in our industries, our programs are well-aligned because we put our guests first and provide them world class experiences they can’t get anywhere else.”

SPG Moments Hit the Vegas Strip 

In addition to the dual earn and redeem benefits, SPG and Caesars will create one-of-a-kind experiences allowing guests to experience Las Vegas and the participating Total Rewards network like a high roller. Beginning today, SPG members can use their points to redeem exclusive experiences in Vegas and beyond, including:

  • Planet Hollywood Experience with premium Britney Spears show tickets and meet and greet (May 9-10, 2014) -  Features a two-night stay in a Panorama Suite at Planet Hollywood Resort & Casino with two Platinum tickets to see  “Britney: Piece of Me” plus a meet and greet with the pop superstar.
  • “Wolf Pack Weekend” (SPG member chooses date) - Gather your buddies and head to Vegas with a two-night stay at Caesars Palace in the suite guests popularly refer to the “Hangover” suite; plus VIP table for up to eight guests at PURE Nightclub, includes admission and line pass; dinner at Nobu Restaurant & Lounge; roundtrip limo transfers and much more.
  • Vegas Uncork’d by Bon Appetit Weekend (May 9-11, 2014) – Features a two-night stay in an Octavius Tower deluxe room at Caesars Palace Las Vegas complemented by two tickets to the Vegas Uncork’d by Bon Appetit Grand Tasting Party with celebrity chef meet and greet (chef TBD).

Weekend in Vegas

To celebrate the new partnership, SPG will offer its Platinum Members the opportunity to take part in an unforgettable VIP weekend on the Las Vegas Strip. For just 15,000 Starpoints, SPG’s Platinum members will experience Las Vegas the way it should be– star-studded shows, amazing food and drinks and much more. For hotel accommodations during the VIP weekend, members will have the option of choosing one of three Caesars premiere Las Vegas hotels, including Caesars Palace, Paris Las Vegas and Planet Hollywood Resort & Casino, as well as their choice of Las Vegas shows including: “Britney: Piece of Me” at Planet Hollywood, JERSEY BOYS at Paris Las Vegas, or Celine at The Colosseum at Caesars Palace. Platinum members can redeem at SPG.com/moments

Ante Up to Live Large

Members can register at spg.com/caesars or totalrewards.com/spg, and benefits launch on Jan. 9, 2014. Members must be enrolled in both SPG and Total Rewards to register. Membership in both programs is absolutely free and can be completed at spg.com and totalrewards.com. For more information on the partnership, available experiences through Moments by SPG, as well as participating Starwood and Caesars Entertainment Total Rewards destinations, please visit: spg.com/caesars or totalrewards.com/spg.

 

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About Starwood Hotels & Resorts Worldwide, Inc .

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program uniting each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24TM and SPG LifetimeTM. In addition to Free Night Awards at over 1,150 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com and spg.com/moments and stay connect to us on twitter.com/spg, instagram.com/spg, facebook.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.

About Total Rewards

Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars Entertainment properties nationwide, is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. The industry-leading program was also recognized for innovation in 2012 and 2013 with the Colloquy Master of Enterprise Loyalty award. Total Rewards’ major resort brands include Caesars Palace, Horseshoe, Harrah’s, Flamingo, Bally’s, Paris and Planet Hollywood Resort & Casino. For more information, visit TotalRewards.com.

12/17/2013に掲載された記事