news
Westin Hotels Celebrates Retail Milestone and Anniversary Of The Heavenly® Bed with Limited-Time Sale
STAMFORD, Conn. – September 5, 2012 – Westin Hotels & Resorts
announced today that the brand has exceeded $125 million in retail sales since
the launch of the program in 2000. In twelve years, Westin has sold more
than 100,000 Heavenly Beds, 250,000 Heavenly Pillows and over 173,000 White
Teaby Westin scentedproducts. To celebrate the milestone, Westin is
encouraging consumers to take home a little piece of Heaven during the
limited-time anniversary Heavenly Sale, taking place September 8-22. The
sale includes all of Westin’s luxurious retail items, including the sumptuous
10-layer Heavenly® Bed and signature White Tea by Westin home fragrance
collection.
Westin Retail Success Goes Global
Since Westin introduced the Heavenly Bed in 1999, more than 100 million guests
have tucked themselves in at Westin hotels around the world including U.S.
Presidents, Hollywood royalty and professional athletes. As the brand
grows meaningfully around the world so does its retail success. Westin’s retail
products have gained such staggering popularity in Asia that despite the brand
lacking an e-commerce site for the region, each month on average approximately
110 Heavenly Bedsare purchased upon checkout across the brand’s 39 properties
in that region.
To celebrate the continued success of the Heavenly Bed, Westin is offering
customers who visit www.westin.com/store between September 8
and 22 20% off every item in the Westin retail line, including the Heavenly®
Bed; White Tea by Westin candles and oil diffusers; Brazilian combed cotton
towels and bath sheets; and a variety of bathroom fixtures.
Known as the travel industry’s innovative leader, Westin revolutionized the
travel industry with the 1999 launch of the Heavenly® Bed, an icon that
inspired countless imitators. Due to incredible popular demand, Westin
became the first hotel company to sell a signature retail line with the
unveiling of theHeavenly® Bed in-room catalogue in 2000. Since then,
Westin has expanded its reach by offering a wide array of products, from
candles to showerheads, as well as strategic partnerships with major retail
companies including Nordstrom and Pottery Barn. In December 2011, Westin
announced that the signature Heavenly® Bed would be available for purchase in
the Pottery Barn catalog, website and stores, offering consumers an additional
opportunity to experience the brand’s signature sleep experience at home.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
About Westin Hotels & Resorts
Westin Hotels & Resortsoffers innovative programs that transform every
aspect of a stay into a revitalizing experience. All Westin signature services
– like the Heavenly Bed, delicious SuperFoodsRX® and WestinWorkout® studio –
have been designed with the guests’ well-being in mind. Westin hotels,with more
than 186 hotels and resorts in nearly 40 countries and territories, is owned by
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels
& Resorts Worldwide, Inc. is one of the leading hotel and leisure companies
in the world with 1,112 properties in nearly 100 countries and 154,000
employees at its owned and managed properties. Starwood is a fully integrated
owner, operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and ElementSM. The Company boasts one
of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®),
allowing members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood also owns Starwood Vacation
Ownership, Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.westin.com
(Note: This press release contains
forward-looking statements within the meaning of federal securities
regulations. Forward-looking statements are not guarantees of future
performance or events and involve risks and uncertainties and other factors
that may cause actual results or events to differ materially from those
anticipated at the time the forward-looking statements are made. These risks
and uncertainties are presented in detail in our filings with the Securities
and Exchange Commission. Although we believe the expectations reflected in such
forward-looking statements are based upon reasonable assumptions, we can give
no assurance that our expectations will be attained or that results and events
will not materially differ. We undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new information,
future events or otherwise.)
Article published on 09/05/2012
