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Westin Hotels Makes Debut in Birmingham, Alabama

STAMFORD, Conn.  – February 14, 2013 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it has introduced its Westin brand to the heart of Birmingham, Alabama. The Westin Birmingham boasts an ideal location as the anchor of Uptown, the Birmingham Jefferson Convention Complex’s all-new entertainment district. The Westin Birmingham joins Sheraton Birmingham Hotel as Starwood’s second property at the BJCC.

“We are proud to welcome The Westin Birmingham to the Birmingham Jefferson Convention Complex as part of our aggressive revitalization and expansion of the city’s new Uptown district,” said Birmingham Mayor William Bell. “Starwood’s world-class brands will drive even more business and leisure travelers to Birmingham’s new center for commerce and entertainment.”

The opening of The Westin Birmingham is part of the continued expansion of the Birmingham Jefferson Convention Complex, the city’s leading sports, entertainment and convention center.  The Westin Birmingham is adjacent to the new restaurants and nightlife venues in Uptown, as well as the sports arena and two performing arts theaters within the complex. The hotel is also close to numerous corporate offices, the Alabama Sports Hall of Fame, the University of Alabama-Birmingham and Birmingham-Shuttlesworth International Airport (BHM).

“We are thrilled to partner with the city of Birmingham and Jefferson County to open yet another Starwood property in the heart of Birmingham, solidifying our leadership position in this dynamic market,” said Serge Rivera, Co-President of the Americas for Starwood Hotels & Resorts Worldwide, Inc.  “On track to open its 200th hotel in 2013, Westin is one of the most sought-after brands for new, upscale lifestyle developments in key markets across the Americas.”

The Westin Birmingham features 294 luxurious rooms, state-of-the-art meeting facilities and the full suite of Westin signature amenities and services. The newly constructed hotel is an ideal venue for weddings, social galas and business functions, providing 7,000 square feet of meeting and banquet facilities equipped with the latest in meeting technology, plus an additional 2,500 square feet of pre-function space.  Additional facilities include a full-service restaurant, a WestinWORKOUT® Gym and an outdoor pool.

The sensory-rich environment at Westin offers a respite from the rigors of travel and sets a welcoming tone.  The Westin brand’s innovative programs and instinctive service transform every aspect of a guest’s stay into a revitalizing experience. All guestrooms and suites at The Westin Birmingham feature the world-renowned Westin Heavenly® Bed – an oasis of lush sheets, down and a patented pillow-top mattress, which cradles and contours to the body for truly restorative sleep. Guests will revive in the Heavenly® Bath enhanced with the brand’s Heavenly® Shower, Heavenly® Robe and White Tea Aloe bath amenities, in-room and high-speed Internet access. The hotel also offers the Westin brand’s signature SuperFoodsRX® menu, which includes nutrient-rich and delicious options to tempt every palate.

“The Westin Birmingham not only adds a new and exciting hotel brand to the BJCC, it also adds an additional 294 rooms, allowing the complex to approach and recruit larger convention and meetings,” said Tad Snider, Executive Director of the BJCC. “The brand’s distinctive wellness positioning will resonate well with meeting planners and attendees as well as business and leisure travelers.”

Westin Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

For more information on Westin Hotels & Resorts, please visit www.westin.com,Facebook or follow Westin on Twitter.

About Birmingham Jefferson Civic Center Authority
The Birmingham-Jefferson Convention Complex is Alabama’s foremost convention, meeting and entertainment center. It is home to two exhibition halls offering generous space for trade shows and exhibitions, three entertainment venues including the state’s largest Arena and Concert Hall and Alabama’s largest hotel in the 757-room Sheraton Birmingham. The opening of The Westin Birmingham Hotel will be followed by the opening of an adjacent entertainment district in 2013. The Complex is centrally located in downtown Birmingham just minutes from the Birmingham Shuttlesworth International Airport with easy access from the region’s three major Interstate corridors.

About Westin Hotels & Resorts
Westin Hotels & Resortsoffers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoodsRX® and WestinWorkout® studio – have been designed with the guests’ well-being in mind. Westin hotels,with more than 186 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.westin.com

Artículo publicado el 02/14/2013