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Premier Resort in Snowmass, Colorado Re-Opens As A Westin Following Multi-Million Dollar Renovation
STAMFORD, Conn. – November 19, 2012 – Starwood Hotels & Resorts
Worldwide, Inc. (NYSE: HOT) today announced the opening of The Westin Snowmass
Resort following an extensive, multi-million dollar renovation to reposition
the prestigious, slope-side property as a Westin. Formerly known as the
Silvertree Hotel & Conference Center, the resort fully refurbished all
guest rooms and public areas in order to implement the full suite of Westin
signature amenities, designed to rejuvenate and inspire wellbeing. Owned
by a joint venture between Starwood Capital Group and Wasserman Real Estate,
The Westin Snowmass Resort is ideally situated in the heart of Snowmass
Village, adjacent to the slopes of Snowmass – one of Colorado’s most
sought-after ski mountains.
The Westin Snowmass Resort features 254 rooms including 18 suites, all with
spectacular slope-side views.The resort’s brand-new restaurant – The Snowmass
Kitchen – offers all-day dining with convenient ski-in/ski-out access.Guests
will enjoy the world-class spa facility and brand-new WestinWORKOUT® fitness
center overlooking Snowmass Village, as well as the two new hot tubs at the
resort’s pool.The newly landscaped outdoor space is ideal for outdoor
events.The 20,000 square-foot conference center was fully renovated and
re-opened on June 1, 2012.
Overlooking the slopes of Snowmass, The Westin Snowmass Resort is walking
distance to the shops and restaurants of Snowmass Village and is convenient to
three other ski areas – Aspen, Aspen Highlands and Buttermilk.The
Snowmass/Aspen area is also a leading destination for summer vacationers,
offering a host of activities such as white-water rafting, championship golf
courses, horseback riding, hot air balloon rides and hiking.
“We are delighted to open The Westin Snowmass Resort where guests can enjoy
either winter skiing or summer recreation at a magnificent property that truly
exemplifies the Westin brand’s emphasis on wellbeing,” said Brian Povinelli,
Global Brand Leader for Westin Hotels & Resorts.“As the newest addition to
the Westin brand’s already extensive collection of ski resorts, The Westin
Snowmass gives travelers the opportunity to experience the Westin difference in
the prestigious Snowmass/Aspen area.”
The sensory-rich environment at Westin offers a respite from the rigors of
travel and sets a welcoming tone.Upon entering the lobby, guests begin to
breathe more easily as they are greeted with soothing elements like relaxed
lighting, natural botanicals and stimulating music.All guestrooms feature the
world-renowned Westin HeavenlyÒ Bed with lush sheets, down
cushioning and a patented pillow-top mattress, which cradles and contours to
the body for complete comfort. Another industry first, the HeavenlyÒ
Bath creates an invigorating spa-like experience, enhanced with the brand’s
Heavenly® Shower, Heavenly® Robe and exclusive White Tea Aloe bath
amenities. In-room, high-speed Internet access and an ergonomic work space
offer travelers convenience and productivity in a tranquil setting.
“We are thrilled to be re-opening as a Westin in time for the winter ski season
and invite guests to enjoy our newly improved facilities and rejuvenate with
the help of the Westin brand’s signature amenities and services,” said John
Curnow, general manager of The Westin Snowmass Resort.“The Westin Snowmass
Resort is one of the area’s top wedding and meeting destinations and a
stand-out resort with year-round appeal.”
Westin Hotels & Resorts, like all brands within Starwood’s robust
portfolio, is proud to offer the Starwood Preferred Guest® program,
which made headlines when it launched in 1999 with a breakthrough policy of no
blackout dates on Free Night Awards. SPG® offers members the ability
to redeem awards at more resorts, more luxury properties, more European hotels
and more golf properties than any other hotel program.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
About Westin Hotels & Resorts
Westin Hotels & Resortsoffers innovative programs that transform every
aspect of a stay into a revitalizing experience. All Westin signature services
– like the Heavenly Bed, delicious SuperFoodsRX® and WestinWorkout® studio –
have been designed with the guests’ well-being in mind. Westin hotels,with more
than 186 hotels and resorts in nearly 40 countries and territories, is owned by
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels
& Resorts Worldwide, Inc. is one of the leading hotel and leisure companies
in the world with 1,128 properties in nearly 100 countries and 154,000
employees at its owned and managed properties. Starwood is a fully integrated
owner, operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and ElementSM. The Company boasts one
of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®),
allowing members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood also owns Starwood Vacation
Ownership, Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.westin.com
About Starwood Capital Group
Starwood Capital Group is a private, U.S.-based investment firm with a core
focus on global real estate. Since the group’s inception in 1991, the firm,
through its various funds, has invested over $10 billion of equity capital,
representing over $29 billion in assets. Starwood Capital Group currently has
$19 billion of assets under management. Starwood Capital Group maintains
offices in Greenwich, Atlanta, San Francisco, Washington, D.C., and affiliated
offices in London, Luxembourg, Paris, Mumbai and Sao Paulo. Starwood Capital
Group has invested in nearly every class of real estate on a global basis,
including office, retail, residential, senior housing, golf, hotels, resorts
and industrial assets. Starwood Capital Group and its affiliates have
successfully executed an investment strategy that includes building enterprises
around core real estate portfolios in both the private and public markets.
Additional information about Starwood Capital can be found at www.starwoodcapital.com.
About Wasserman Real Estate Capital
Wasserman Real Estate Capital LLC is a vertically integrated real estate
operating company with in-house acquisition, development, leasing, property
management, asset management, legal and financial reporting capabilities.
Wasserman’s goal is to create value and manage the long-term interests of its
investments on behalf of its investors. Wasserman Real Estate Capital develops,
re-develops, and manages a vast array of properties across the United States
and internationally.For more information, please visit www.wrecapital.com.
(Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance or events and involve risks and uncertainties
and other factors that may cause actual results or events to differ materially
from those anticipated at the time the forward-looking statements are made.
These risks and uncertainties are presented in detail in our filings with the
Securities and Exchange Commission. Although we believe the expectations
reflected in such forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations will be attained or
that results and events will not materially differ. We undertake no obligation
to publicly update or revise any forward-looking statement, whether as a result
of new information, future events or otherwise.)
Article published on 11/19/2012
