Westin Hotels & Resorts Celebrates Another Heavenly® Milestone With The Debut Of Signature Sky-High Sleep Experience
STAMFORD, Conn. – July 9 2013 –Westin Hotels & Resorts is
once again changing the game in the travel industry by becoming the first hotel
brand to bring its signature sleep experience from the hotel room to the home
and now to the skies. Westin is celebrating the debut of Westin Heavenly®
bedding, designed and manufactured exclusively for Delta, in all of the
airline’s BusinessElite® cabins throughout the world. Delta passengers
can now experience the new Heavenly bedding on all BusinessElite International
flights, as well as BusinessElite flights between New York’s John F. Kennedy
International Airport and Los Angeles, San Francisco and Seattle, and between
Atlanta and Honolulu.
“Westin is renowned for providing travelers with the best bed in the business and we are thrilled to now offer consumers the best possible sleep experience in the skies and on the ground – no matter where their travels take them,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts and Le Meridien. “With a history of industry firsts, the Westin Heavenly Bed and a winning approach to well-being, Westin has inspired unwavering guest loyalty and generated tremendous enthusiasm among guests around the world for the brand’s signature suite of Heavenly offerings.”
Westin Heavenly Success Goes Global
As the brand grows meaningfully around the world so does its retail success. Westin recently announced the brand’s signature Heavenly line has exceeded $125 million in retail sales. In line with global growth trends, the Westin brand is experiencing a surge in new hotel openings across Asia Pacific which is also driving the popularity of its Heavenly line in the region. Westin’s retail products have gained such popularity in Asia that each month on average approximately 110 Heavenly Beds are purchased upon checkout across the brand’s 39 properties in that region.
Westin became the first hotel company to sell a signature retail line with the unveiling of the Heavenly® Bed in-room catalogue in 2000, setting a new standard for a good night’s sleep. Since the retail program launched 13 years ago, the brand has sold more than half a million Heavenly products including beds, pillows, candles and more. Over the years Westin has expanded its reach through strategic partnerships with major retail companies including Pottery Barn. In December 2011, Westin announced that the signature Heavenly® Bed would be available for purchase in the Pottery Barn catalog, website and stores, offering consumers an additional opportunity to experience the brand’s signature sleep experience at home. Now, millions of travelers can experience Westin Heavenly in-flight through the brand’s partnership with Delta airlines.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
About Westin Hotels & Resorts
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoodsRx® and WestinWORKOUT studio – have been designed with the guests’ well-being in mind. Westin hotels,with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Artigo publicado em 07/09/2013