Westin Hotels Hits The Road This Summer with Rock ‘N’ Roll Marathon Series Partnership
STAMFORD, Conn. (June 3, 2013)–Reaffirming its commitment to guests’
health and wellness, Westin Hotels & Resorts today announced a
preferred partnership with the Rock ‘n’ Roll Marathon Series® – the leading
series of entertainment themed road-running events – to offer a collection of
premier marathon packages designed to give running enthusiasts a leg up on the
competition. Through this partnership, race participants can book a
personalized, VIP marathon experience in key markets across the United
States. From pre-race pasta dinners and group warm-up runs to VIP race
bib pick up and access to Westin’s on-site recovery tent the new offering was
designed to provide runners with the ultimate race experience. Are you an
avid runner and love to travel? Westin also announced a nationwide search
for the brand’s resident running expert, who will serve as the on-site running
concierge for Westin guests participating in Rock ‘n’ Roll races, provide
marathon training tips and more.
“Westin is deeply committed to its evolving fitness programming designed to make living a healthy lifestyle convenient for our guests,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts. “We are excited to partner with Rock ‘n’ Roll Marathon Series to build on our existing RunWESTIN program. Together, we offer all the tools to help runners have the ultimate race experience away from home whether a first-timer or seasoned veteran.”
Calling All Marathoners: Westin Seeks Applicants for the Ultimate Runner’s Dream Job
Westin Hotels is hosting a nationwide search for its new RunWESTIN Concierge, who will serve as the on-site running expert for Westin guests participating in Rock ‘n’ Roll Marathon Series events as well as connect with Westin runners through social channels before and after the race to provide running tips and race information. Throughout the year, the RunWESTIN Concierge will travel to key Rock ‘n’ Roll races and will be available at the local Westin property to meet with runners and provide expert training tips and race logistics to improve performance. From now until July 1, Westin is screening passionate, knowledgeable and accomplished candidates who have completed several marathons, have a strong running knowledge base and demonstrate an ability to inspire and motivate others. The final three candidates will appear for qualifying interviews at the Chicago race weekend on July 19-21 and the winner will make his/her first appearance at the Philadelphia race weekend, September 13-15. From pre-race training to the finish line, the RunWESTIN Concierge will share nutrition and race advice, lead the warm-up run and pass on recovery tips for runners nursing sore muscles. Potential candidates can apply here www.runwestinconcierge.com.
Be a Westin Rock n’ Roll VIP
Starting June 20, guests can purchase the VIP Marathon Package which includes three tiers of service designed to help runners meet their personal goals with ultimate comfort and convenience. The package is available in seven race markets in 2013 including Montreal, Las Vegas and Los Angeles, with additional 2014 races included on a rolling basis.
Catering to both experienced and novice marathoners, the offering ensures a personalized race experience. The standard packages include an on-property pasta dinner the night before the race, a group warm-up run, a grab-and-go breakfast on race day, ice bags for runners upon request, a sign-making event for friends and family and late-check out. The packages will also allow guests to expedite the processing of their race waivers on-property and allow for VIP race bib pick up at the expo. Guests can also add on additional services including access to the RunWESTIN Concierge on-property during race weekend and admission to Westin’s VIP Recovery Tent.
“With a majority of Rock ‘n’ Roll Marathon runners traveling from outside the market, we are delighted to partner with Westin to create an enhanced experience for participants at our events,” said Marc Devereux, Director of Hotels for the Rock ‘n’ Roll Marathon Series. “Our brands share a passion for leading a healthy and active lifestyle and we look forward to working together to develop unique ways to engage runners throughout their entire Rock ‘n’ Roll Marathon experience.”
RunWESTIN and Run the World
RunWESTIN™ is the brand’s signature running program that provides an alternative to the drudgery of a gym workout. Many properties around the world offer a designated RunWESTIN running concierge that leads scenic runs throughout the area, touring landmarks throughout the city.
Westin partnered with New Balance to enhance the program, with custom running maps and an exclusive gear-lending program. Designed by New Balance, pocket-sized maps feature 3-mile and 5-mile jogging/walking routes from each hotel. For just $5, the gear-lending program allows guests to borrow running shoes with disposable insoles, as well as a variety of men’s and women’s New Balance apparel including shorts, shirts and socks for men; and shorts, capri pants, shirts, sports bras and socks for women.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
About Westin Hotels & Resorts
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoods and WestinWORKOUT studio – have been designed with the guests’ well-being in mind. Westin hotels,with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
About The Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in thirty-one destination events around the world. What started as a simple idea in 1998—the idea of making running fun-- soon transformed the U.S. running landscape by infusing the race course with live bands, cheer teams and entertaining water stations. The outdoor festivals encapsulate cities in their entirety and culminate with a finish line festival featuring a concert headlined by some of the best music acts around. Over the 16-year history of the series, charity partners have raised more than $287 million through the events for a variety of worthy causes. Today, the series of entertainment themed marathons and half-marathons has spread to 31 cities around the world and continues to enjoy great appeal for the traveling runner, tremendous local support and has firmly established itself as a dynamic running platform. For more information, or to register for an event, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
Article publié le 06/03/2013