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NEW YORK – April 29, 2009 – W Hotels Worldwide, the hotel
category buster and industry innovator, marks its entry into the Middle East
with the opening of the highly-anticipated W Doha Hotel & Residences.
Designed by London-based United Designers, W Doha merges traditional Arabian
imagery with the contemporary cool design of the W brand and modern creativity
of United Designers. Immediately upon arrival, guests are welcomed into a world
of “Wow.” The W living room (W’s re-imagination of the hotel lobby)
combines water features, ceiling-suspended seating and modern hand-blown
hanging lanterns, energizing the entry and providing a dynamic social
atmosphere. Symmetrical designs, clean lines and innovative lighting create
private, tranquil areas within the sweeping, dramatic public spaces.
Topping off W Doha, the 15th floor Extreme Wow suite (W’s take on
the traditional Presidential Suite) is nothing but spectacular, boasting
breathtaking views of the Arabian Sea, private massage and meeting rooms,
full-size pool table and wet bar, stunning saltwater aquarium stocked with
exotic sea life, and luxurious oversized bathroom.
“We are excited to bring the W brand to the Middle East in the modern city of
Doha, which is another milestone in W’s global expansion into the world’s most
exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W
Hotels Worldwide and Le Méridien. “W Doha offers cool contemporary design
with an Arabic inspiration, providing escape and extravaganza in the heart of
one the city’s most vibrant districts, redefining contemporary luxury and
bringing a completely new and distinctive product to the hotel market in
Doha.”
W Doha is a leading-edge, contemporary lifestyle experience with a complete
service offering, including 291 guest rooms, 31 suites, and 154 W branded
Residences where dreams become reality. To experience W’s approach to B&F
(Beverage and Food), W Doha features three stylish bars for guests to mix and
mingle including the signature W Living Room experience, Wahm, a modern
poolside shisha lounge, and Crystal Lounge, a sleek, fashionable spot where
guests can sip cool cocktails and groove to the latest world beats. In
addition, W Doha boasts three signature restaurants, including modern cuisine
at Spice Market and Market by Jean-Georges, both concepts created
by three star Michelin Chef Jean-Georges Vongerichten, complemented by the
sophisticated fare of La Maison du Caviar. Spice Market, which
overlooks the Persian Gulf, features a family-style menu of delectable
Southeast Asian dishes while Market by Jean-Georges blends international
cuisine with local Arabian flavors. The prestigious La Maison du Caviar takes
guests on an exotic tour of the world’s most exquisite and decadent caviars,
pairing the delicacy simply with blinis, toast, or potatoes.
To unwind, W Doha offers the signature Bliss® Spa, New York’s hottest spa,
which can now be enjoyed in the Middle East for the first time. For those who
wish to take the W lifestyle back home, the property also features the Middle
East’s first outpost of W Hotels the Store, the brand’s stylish twist on the
hotel gift shop, providing a hip selection of accessories and fashion items.
These offerings are complemented by nearly 1,000 square metres of ultra-modern
meeting and event space, making W Doha an ideal hotel for special events,
meetings and celebrations. W Doha is conveniently located in the West Bay
of Doha on the Qatar peninsula, providing easy access to Doha’s world-class
shopping destinations, pristine beaches and water sports facilities,
first-class greens of Doha Golf Club, and scenic Corniche waterfront district.
“We are excited to bring the W brand to the Middle East after its magnificent
success now celebrating 10 years of innovation in the hospitality industry,”
said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa
& Middle East. “We are confident that our guests will be thrilled with the
unique signature services, offering them best in class products, entertainment
and lifestyle.”
Founded in 1998 in New York City, W Hotels continues to transform into a global
powerhouse. W Doha is the brand’s second hotel in the Europe, Africa and
Middle East region following the opening of W Istanbul last year. With 10 years
of proven success, W Hotels will triple its footprint by 2011 in vibrant
primary destinations around the world, from Paris to Milan, Barcelona to
London, Santiago to Vieques Island, Hollywood to South Beach and Shanghai to
Bali.
Examples of exclusive experiences that are only offered at W Doha include, the
region’s first Bliss Spa; SWEAT®, a state-of-the-art fitness facility; and
WET®, a glamorous temperature-contolled pool with underwater music, multi-color
fiber-optic lighting and dramatic black mosaic tile. All of these
experiences are supported by the brand’s signature Whatever/Whenever® concierge
service, providing guests whatever they want – from a private hot air balloon
trip over the desert to a flower bouquet delivered at 2 a.m. – whenever they
want it (as long as it’s legal!). With nearly 1,000 square metres of
ultra-modern meeting and event space, W Doha is able to host business and
social gatherings of up to 500 people. High speed WiFi internet access, plasma
screen TVs and state-of-the-art AV equipment are available for use at the click
of a button. TheSensory Set Up™ of the meeting rooms, a unique W concept,
stimulates all five senses with mood music and aromatherapy scents,
thought-provoking place cards, creative catering, retro candies and inspiring
games.
Guest rooms and suites at W Doha, including three WOW suites and an Extreme WOW
suite, are more than just a place to rest your head. All guest rooms feature
the W Hotels signature bed with feather-top mattress, 400 thread-count Egyptian
cotton sheets and goose down comforter, creating the ultimate urban escape.
Guest rooms also offer W Hotels’ signature Munchie Box (W Hotels’
re-interpretation of the traditional hotel Mini Bar) for the guest’s midnight
cravings as well as a flat-screen LCD TV, DVD player, MP3 docking station,
Tivoli radio, WiFi Internet access and high-speed laptop connectivity to stay
connected. Rounding out the in-room entertainment options, guests have
access to an extensive choice of movies, music and video programs on demand as
well.
More than a hotel brand, W Hotels has established itself as
an iconic lifestyle brand, offering guests unprecedented insider access to a
world of “Wow” through contemporary cool design, fashion, nightlife,
celebrities, entertainment and other. W Hotels has forever changed the
hospitality landscape with a series of industry firsts in the past 10 years,
including: the transformation of the hotel lobby into the W living room
experience; the introduction of the W brand’s signature Whatever/Whenever
concierge service as a vehicle to fulfill every guest’s dreams; extension of
the lifestyle experience into retail through W Hotels’ The Store; a sensorial
multiplex experience with branded W CD compilations released each year; the
reinterpretation of the hotel mini-bar into the W “Munchie Box” to present the
brand’s lifestyle point of view; and the reinvention of the presidential suite
into W’s “Extreme Wow” and “Wow” suites.
About W Hotels Worldwide®
W Hotels is an innovative luxury lifestyle brand and the hotel category buster
with 29 properties in the most vibrant destinations around the world.
Inspiring, iconic, innovative and influential, W Hotels provides the ultimate
in insider access to a world of “Wow.” Each hotel offers a unique mix of
innovative design and passions around fashion, music, entertainment, design,
architecture, pop culture, and everything in between. W Hotels are unique
and individual expressions of modern living, reflected in the brand’s
sensibility to a holistic lifestyle experience with cutting-edge design,
contemporary restaurant concepts, glamorous nightlife experiences, and
signature spas. With 10 years of proven success, W Hotels will triple its
footprint by 2011. In North America and Latin America, W Hotels have been
announced in Austin, Boston, Fort Lauderdale, Hollywood, Huntington Beach,
Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W
Hotels have been announced in Athens, Barcelona, London, Manchester, Milan,
Paris and St. Petersburg. In Asia, W has announced properties in Bangkok,
Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle
East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to
open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of
which will serve as W Hotels’ first ski retreat. For more information,
visit www.whotels.com.
About Starwood Hotels and Resorts Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 960 properties in 97 countries and 145,000
employees at its owned and managed properties. Starwood Hotels is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
and the recently launched Aloft®, and Element SM. Starwood
Hotels also owns Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership resorts.
For more information, please visit www.starwoodhotels.com or www.starwoodpressclub.com
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