Actualités W Hotels
W Hotels Worldwide Set To Debut In Colombia With The Opening Of W Bogota
BOGOTA, COLOMBIA – July 23, 2012 –W Hotels Worldwide today announced it has signed an agreement with Terranum Hotels to debut a new W Hotel in Bogota, Colombia. Slated to open in 2014, W Bogota will be a part of a larger mixed-use development, which will also include premium office space and high-end retail. W Bogota will be located in the heart of the fashionable Usaquen district in the northern part of the city, just steps away from the neighborhood’s trendy restaurants, cafes, and shopping.
"We are delighted to expand our partnership with Terranum Hotels to
launch the W brand in Colombia,” said Osvaldo Librizzi, Co-President of
the Americas, Starwood Hotels & Resorts. “Bogota is one of the fastest
growing economic hubs in Latin America and is also renowned for its fashion,
music, tremendous gastronomic options, and historical significance in the
region.”
“This signing underscores our commitment to expansion in Latin America and
marks an important milestone in our overall growth strategy to introduce our
world-class brands into burgeoning cities around the globe,” said Ricardo
Suarez, Vice President of Latin America Acquisitions and Development for
Starwood Hotels & Resorts. “Colombia, at the crossroads between the
Americas, draws a diverse set of cultures for both business and leisure travel,
and provides an ideal foothold as we continue to grow our pipeline in the
region.”
“Our vision is to create a hotel which will set a new lifestyle standard for
Colombia,” said Javier Pimienta, Managing Director of Terranum Hotels.
“Selecting Starwood and its innovative W Hotels brand for this development was
an easy decision. We have no doubt that W Bogota will become a must-see for
both locals and international visitors to Colombia.”
W Bogota will be designed by New York-based Studio Gaia, who has drawn
inspiration from Colombia’s famous El Dorado legend. According to the legend,
during the pre-Colombian period, every time the indigenous Muisca tribe had a
new Chief, the people would make offerings to their god by throwing gold,
emeralds and semi-precious stones into the Guatavita Lake. The mystery
and adventure of the El Dorado legend will come to life in the design of the
hotel in innovative and unique ways, using color, light and texture to bring in
the vibrancy and glamour of Colombia’s varied landscape.
“The W brand’s expansion into Colombia is another milestone in bringing the
global design powerhouse to the world’s most exciting cities and vibrant resort
destinations,” said Vincent Gillet, Global Brand Leader, W Hotels and Le
Méridien. “W will offer a completely new and distinctive experience to the
hotel market in Bogota, providing a stylish escape and innovative design in one
of the city’s most premier districts.”
W Bogota will provide an integrated contemporary lifestyle experience, offering
168 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W
brand’s interpretation of the Presidential Suite), the signature W Lounge
experience (the W take on the traditional hotel lobby), destination restaurant
and nightclub, Away® spa, and 3,000 square foot Workout fitness center. The
hotel will also be an ideal venue for meetings with more than 12,000 square
feet of function space, including a Great Room and five state-of-the-art
meeting rooms. Guests will also be treated to the W brand’s iconic
Whatever/Whenever® service philosophy, providing guests with whatever they
want, whenever they want it.
W Bogota will be located only seven miles from the El Dorado International
Airport in one of the premium areas in Colombia’s capital city, where many of
the most prominent companies are based.
For more information, please visit www.whotels.com or www.facebook.com/whotels.
Follow @WHotels on Twitter.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry
innovator with 42 hotels and retreats, including 14 W-branded residences, in
the most vibrant cities and exotic destinations around the world. Inspiring,
iconic, innovative and influential, W Hotels provides the ultimate in insider
access, offering a unique mix of cutting-edge design and passions around
fashion, music and entertainment. W Hotels offers a holistic lifestyle
experience that is integrated into the brand’s sensibility through contemporary
restaurant concepts, glamorous entertainment experiences, stylish retail
concepts, signature spas and inspiring residences. With more than 13 years of
proven success, W Hotels is on track to reach more than 60 hotels by the end of
2015. W Hotels have been announced for Guangzhou, Milan, Shanghai, Singapore,
Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, Dubai, and Santa Fe,
Mexico, while upcoming W Retreats include Verbier and Mexico’s Riviera
Maya. For more information, visit www.whotels.com. To live the W Hotels
lifestyle 24/7/365, visit www.wresidences.com.
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading
hotel and leisure companies in the world with 1,103 properties in nearly 100
countries and 154,000 employees at its owned and managed properties. Starwood
is a fully integrated owner, operator and franchisor of hotels, resorts and
residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®,
Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, Aloft®, and ElementSM.
The Company boasts one of the industry’s leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for room
stays, room upgrades and flights, with no blackout dates. Starwood also owns
Starwood Vacation Ownership, Inc., a premier provider of world-class vacation
experiences through villa-style resorts and privileged access to Starwood
brands. For more information, please visit www.starwoodhotels.com.
About Terranum
Terranum is an integrated real estate company based in Bogota, focusing on
investment, development and management of commercial real estate with six
business units. Terranum is owned by Estrategias Corporativas, a leading
investment bank, and the Santo Domingo Family, one of the largest conglomerates
in the region. Terranum Hotels is a leading developer of brand-affiliated
hotels in Latin America, with three hotels currently under
construction.Terranum Development is a corporate real estate development
company and Terranum Investment manages the largest Colombian REIT (Real
Estate Investment Trust). Terranum Management is the largest property and
facility management company in Colombia, managing over 3.5 million square
meters for top corporate clients. Terranum Architecture is a leading
architectural firm, with a strong emphasis in sustainable development. For more
information, please visit www.terranum.com.
(Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance or events and involve risks and uncertainties
and other factors that may cause actual results or events to differ materially
from those anticipated at the time the forward-looking statements are made.
These risks and uncertainties are presented in detail in our filings with the
Securities and Exchange Commission. Although we believe the expectations
reflected in such forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations will be attained or
that results and events will not materially differ. We undertake no obligation
to publicly update or revise any forward-looking statement, whether as a result
of new information, future events or otherwise.)
Date de publication de l’article : 22/07/2012
