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Starwood Preferred Guest® Announces ‘Better by the Night’ Promotion with Unlimited Earning Power and Web, Mobile and Social Bonuses

Stamford, CT – October 1, 2012 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and its award-winning Starwood Preferred Guest® (SPG®) program today unveiled a new global promotion, SPG Better by the Night™, where members registered for the promotion can earn unlimited bonus Starpoints® during the earning period of October 1, 2012 – December 20, 2012.  Members will receive up to three times their normal Starpoint awards at more than 1,000 participating hotels and resorts worldwide, with the potential to earn additional bonuses on reservations made through the new SPG App for iPhone® or SPG.com, and for their check-ins on synced Foursquare accounts.

“We continue to provide our members with opportunities that allow for more choice and more flexibility.  Better by the Night gives members the ability to earn more Starpoints not only through their stays around the world, but through their favorite platforms whether it’s SPG.com, our enhanced mobile app or Foursquare,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest.

SPG Better by the Night allows registered members to receive double Starpoints on all eligible stays of 1 or 2 nights, and triple Starpoints on eligible stays of 3 or more nights. An additional 500 bonus Starpoints will be awarded for bookings through the SPG App for iPhone, and 250 bonus Starpoints for stays booked on SPG.com at all 1,100 hotels and resorts in the SPG program. As an added social incentive, SPG members can earn 250 bonus Starpoints for checking in to any Starwood property on synced Foursquare accounts during a confirmed reservation within the earning period.

Launched in March of this year, the SPG App for iPhone utilizes state-aware technology to create personalized guest experiences across Starwood’s nine distinct brands. The new application is part of Starwood’s ongoing commitment to tech innovation to meet the needs of today’s connected global traveler.  For example, Starwood was the first in the industry to offer FaceTime customer service, a feature that’s built into the new SPG App. The app also includes fully integrated booking, member information, comprehensive hotel searches, travel details and access to social media channels. And as with SPG.com, members who book through SPG’s App for iPhone will always receive Starwood’s Best Rate Guarantee.

SPG Better by The Night registration is open through November 30, 2012. For more information and to register please visit spg.com/betterbythenight. Members can sync their SPG and Foursquare accounts at spg.com/socialcheckins.

About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,100 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, the introduction of Your24 and SPG Lifetime, and unparalleled experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood.  For more information about Starwood Preferred Guest please visit SPG.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Veröffentlichungsdatum des Artikels: 01.10.2012