W Hotels Worldwide Reinvents More Than Ten Iconic Properties Across North America
New York – June 4, 2012 – W Hotels Worldwide today announced plans to
reinvigorate more than 10 of its hotel properties across North America within
the next 18 months. The renovations, which vary by hotel, are slated to include
cutting-edge updates to public spaces, new signature bar and restaurant
concepts, and stylish revamps to guestrooms, enhancing the W portfolio overall
for both its jet set travelers and locals alike. The ambitious renovation
schedule is focused on many of the W brand’s early hotels in key markets such
as New York City, Seattle, Chicago, New Orleans, and Los Angeles, among
“When W Hotels launched in 1998, it quickly redefined the space and continued to transform the traditional hotel experience as we entered new markets across North America,” said Carlos Becil, Vice President of Brand Management, Starwood’s Luxury and Design Brands, North America division. “As W evolves from a U.S. phenomenon into a global design powerhouse, we are committed to fueling the innovation within our existing portfolio to create a consistent, cutting-edge experience for our guests.”
Charged with further connecting hotel design to local contextual insights, W Hotels has engaged some of the industry’s brightest rising visionaries to collaborate with the W brand’s award-winning design team to transform various spaces within each of the hotels. In particular, many of the renovations focus on the Living Room (W’s take on the traditional hotel lobby), which is a key element to the W experience, offering a place for guests to mix and mingle over cocktails and pulsating music. Upgrades to these public areas, as well as the debut of new bar and restaurant concepts, allow for W to enhance the overall guest experience while also drawing in locals.
Starwood and its ownership groups, including Host Hotels & Resorts, Rockpoint Group and Estein & Associates USA, have committed more than $100 million to the renovations, which include the following W Hotels:
W New York – Union Square - Downtown meets uptown in the sharp new
design aesthetic created by d-ash and Wilson Associates for W
Union Square, which just underwent a renovation of all 270 guestrooms and
corridors. Olives, the hotel’s popular Todd English restaurant, as well as its
famed nightlife venue, Lilium (formerly Underbar), have also been revamped. The
hotel’s Living Room is set to be updated by Krause + Sawyer early next
W Seattle – Inspired by the feeling of a wharf, intermixed with a
central “point of impact” that radiates outward, W Seattle recently unveiled a
completely redesigned Living Room and bar area. Designed by Skylab
Architecture, the hotel has also debuted the W brand’s signature restaurant
concept, Trace, which focuses on conscious cuisine. The hotel has engaged
Therese Virserius Design to renovate all of its meeting rooms later this
W San Francisco – Earlier this year, the hotel unveiled an expanded
Living Room and destination bar as well as the launch of Trace. Designed by
noted San Francisco-based Stanley Saitowitz/Natoma Architects Inc., the
new design drew inspiration from the fog and city grid of San Francisco.
W New York – The W brand’s flagship property, W New York, opened in
1998 and has remained a hub of New York culture and nightlife ever since. The
property’s state-of-the-art meeting rooms and Great Room received a facelift by
d-ash earlier this year. These updates are to be followed by the
unveiling of a Krause + Sawyer-designed Living Room bar in 2013.
W Chicago – Lakeshore – Envisioned by Josh Held Design, the
renovations are a nod tothe ingenuity of Chicago and the tension between city
and nature. Each of the 520 guestrooms will be renovated and characterized by
faceted patterns, a bridge of light and energetic colors.Thehotel’s public
spaces, including the Living Room, Wave restaurant, Whiskey Sky (rooftop bar),
the Welcome Desk and the hotel’s prime meeting space, Altitude (with 360
degree views of the city), will also be transformedtorecall the strength,
invention and industrialism of Chicago, for a final reveal in 2013.
W New Orleans – French Quarter – The award-winning, intimate hotel
is currently undergoing complete renovations of all guestrooms by
nemaworkshop, who incorporated both jazz and tarot motifs in the design.
Renovations on the first floor were revealed this past month, with the project
due to be complete by mid-Summer. Led by Ti Martin of the Commander’s Palace
Family of Restaurants, SoBou, the hotel’s new destination restaurant, will
present an artful cocktail program paired with a next generation Creole dining
W San Diego - W San Diego has re-energized its Rooftop Bar with a
bright, bold bonfire theme – including a playful sculpture of stacked beach
chairs – as envisioned by Mr. Important Design of Oakland, California.
Inspiration ignites in the newly imagined Living Room where vibrant colors
collide and heat up the lounge atmosphere. In addition, the hotel’s meeting
rooms have been expanded and renovated as the hotel debuts its new restaurant,
kelvin – which features touches of Latin soul – this month.
W Los Angeles - Westwood – This beloved celebrity hideaway,
featuring all suite rooms, has also engaged Mr. Important Design to
expand and re-define its Living Room, bar and public spaces. The renovations
will result in a more cohesive union of the Living Room and bar, engaging
secret spaces, additional high-tech meeting room options, and a dramatic
entrance moment with a signature chandelier inspired by city of LA. The
hotel’s signature restaurant and popular Backyard will also be reimagined in
W Dallas – With the design narrative of “Big/Bold,” Mars
Culture is redesigning the guestrooms with traditional Texas accents that
marry the juxtaposition of masculine and the belle. Accents include lasso
sculptures, rhinestone hardware, armadillo skin embellishments, and more.
W New York - Times Square – W Times Square gives guests and locals a
place to experience the electric energy of Times Square from a voyeuristic,
tucked away space. The WOW and EWOW suites (W’s take on the Presidential
Suite), perched high above it all, will each undergo full-scale
W Montreal – Later this year, the hotel will begin renovating all of
its guest rooms with a colorful new palette that also pays tribute to the
historical architecture of Montreal.
For more information, please visit www.whotels.com or www.facebook.com/whotels.
Follow @WHotels on Twitter.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2013. W Hotels have been announced for Guangzhou, Milan, Shanghai, Singapore, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, Dubai, and Santa Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riviera Maya. For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)