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Who’s celebrating 11 fabulous seasons in the Mercedes-Benz Fashion Week tents? Bringing global glam to Bryant Park, W Hotels unveils this season’s W Hotels Backstage VIP Lounge. Step inside and take a journey to the hottest new W Hotels worldwide. From Paris to Milan, London to Barcelona, Dubai to Doha, Hollywood to South Beach and beyond, the global energy of W is always in style.

The most exclusive spot for fashion’s elite to unwind and indulge in between shows, W Hotels has hosted an A-list roster of celebrities in its backstage VIP lounge including Jennifer Lopez, Gwen Stefani, Victoria Beckham, Fergie, Heidi Klum and Renee Zellweger as well as some of the world’s most respected designers such as Donna Karan, Max Azria, Michael Kors and Betsey Johnson. This season’s guest list promises to be equally chic, with a variety of exclusive fashionable moments throughout the week including fashion and accessories presentations by House of Cassette, MCM, A.Kurtz and W Hotels The Store, and a private cocktail party with the CFDA.

W Hotels’ Backstage VIP Lounge will also offer fashionable indulgences to guests including surprise “munchie” moments featuring mini-burgers from POP Burger and designer cupcakes from Billy’s Bakery. As day turns to night, the lights inside the lounge dim, transforming the lounge into Fashion Week’s ultimate pop-up hot spot. Sip a bubbly with Veuve Clicquot champagne, and chill out to hot tracks from celebrity DJs and sounds from the W CD. Modern lounge seating from Chiasso offers spots for fashion’s elite to cool their heels while flat screen TVs from Phillips showcase the work of up-and-coming designers. 

Each season, W Hotels unveils a new lounge design. Custom designed by renowned design firm ICRAVE (Tenjune, 1Oak) and built by RHIA Design Group, this season’s lounge design mixes W’s global destinations with the latest designer collections. Trunks filled with flirty items that tell a story about our upcoming destinations, line the walls. Some of these are light boxes that change color throughout the day while others are operable, opening to reveal items from W’s leading designer collaborations or coming off the walls to become tables and lounge seating.

The centerpiece of the W Hotels Backstage VIP Lounge is an interactive wall featuring rows of mirrored, glowing keyholes. Peak inside and find moving images that unlock the cutting-edge designs of upcoming international W properties from Barcelona to Santiago to Doha, Qatar or videos of past and present runway shows. 

This season, W Hotels once again offers its Catwalk Package. Each Catwalk Package includes: two stylish cocktails in the W Living Room, two VIP tickets to a runway show of their choice, two VIP passes to the W Hotels VIP Backstage Lounge, a late 3PM checkout, a Triple Oxygen Mask from bliss®, and a Fantastic Suite at the newly renovated W New York or at W New York-Union Square. A portion of proceeds from the sale of each package will benefit Dress for Success.

Celebrating 11 years of stylish success, W Hotels Worldwide has established itself as an iconic lifestyle brand, offering guests insider access to a world of “Wow” through contemporary cool design, fashion, nightlife, celebrities and entertainment. 

What else? Strut this way: welcometowhotels.com/fashionweek