W Atlanta – Buckhead is in its fourth year of our Annual W ThinksPINK Campaign – a property-wide month-long community program created in-house to raise awareness and funds for local breast cancer organizations. The 2013 programming launched on September 26, 2013 with the “Cure on the Catwalk,” a cocktail party and fashion show in conjunction with Pink Heals Foundation, the Southern Blog Society, Van Michael Salon, Shops Around Lenox and Vixen Vodka. Via Pink Heals, we paired cancer survivors with style bloggers and negotiated clothing and accessories from boutiques located at Shops Around Lenox. We had survivors receive complimentary style consultations and were given catwalk-ready clothes for the evening. The model survivors walked the catwalk and proceeds from the evening were donated to Pink Heals. More than 150 guests are typically in attendance as guests were invited to enjoy a fall fashion show, along with complimentary sips and bites.