Concert Cash Offer Is the Latest Musical Hit from Starwood’s “Style at a Steal” Aloft Brand

White Plains, NY, August 3, 2010 – Music fans:  Aloft has your ticket to rock.

With a special offer announced today, Aloft Hotels is offering guests $50 in Live Nation® Concert Cash® for each completed two-night stay.  Concert Cash is redeemable for select concerts at participating Live Nation live shows at owned and operated venues in the United States or artist merchandise.

Aloft is the much-talked-about “style at a steal” hotel brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that has rocked the lodging landscape since its 2008 debut.  For the Concert Cash promotion, Aloft has partnered with Live Nation Entertainment, the largest live entertainment company in the world.

To rock out with Aloft’s limited time only Concert Cash offer, go to www.alofthotels.com/getconcertcash.  The offer is valid at participating Aloft hotels in North America for stays through October 15, 2010, and is not valid on pre-existing or past reservations.

The Concert Cash offer is just the latest music smash from Aloft.  In the first-ever musical artist discovery program created by a hotel brand, Aloft recently launched Project: Aloft Star – a competition whose victor will get to perform alongside stars like VV Brown, Jason Mraz or Lily Allen at “Live in the Vineyard,” a twice-yearly music festival in California’s Napa Valley.  Winners will also get the opportunity to rock Aloft hotels throughout the United States as part of an Aloft-sponsored tour.  To stay in tune with all music-related happenings at Aloft hotels, visit www.facebook.com/alofthotels.

About Aloft Hotels

Created to shake up the staid, traditional select service segment of the hotel industry, Aloft Hotels delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience – all at an affordable price point.  In the same way that W® Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. With more than 40 hotels open in the 18 months since Aloft first arrived on the scene and 10 more opening in 2010, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between.  For more information, please visit www.alofthotels.com.

Guests at Aloft hotels can earn free nights at any Starwood Hotels & Resorts property – the world’s most sought-after collection of hotels – through the Starwood Preferred Guest program.  To learn more, visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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