aloft Portland Breaks Ground!

White Plains, N.Y. / Portland, OR – June 26, 2007 - aloha!  Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft hotels worldwide, announced today it is partnering with Pollin Hotels III, LLC to break ground on its first hotel in Oregon.

The 136-room aloft Portland, located at 9920 NE Cascade Parkway, is just minutes from Portland International Airport and downtown Portland, offering business and leisure travelers easy access to the city’s nearby business centers and historic local attractions. The hotel is one component of the new Cascade Station Center, a mixed-use commercial development currently under construction, featuring hotel, retail, office and restaurants such as the new IKEA, Best Buy, Sport’s Authority and other major retailers who are scheduled to open this summer. The aloft Portland is expected to open its doors in late summer of 2008.

“Portland is known for its vibrant, diverse cultural offerings - from its unique cafes, microbreweries and markets to its scenic bridges, parks and plazas,” said Ross Klein, President of Starwood Luxury Brand Group and aloft hotels. “With the arrival of aloft, guests can now visit in style. We’re excited to bring a fun new way to play and stay to the ‘City of Roses!’”

“We are excited to be working with Starwood on this venture and feel the development of this state-of-the-art facility with a contemporary feel is a great fit for the city and for the airport. The design vision of Starwood’s W brand holds great prestige, and we are confident the aloft brand will fill the void of a less expensive, yet stylish hotel segment that is not currently catered to,” said Harold Pollin, developer of the aloft Portland and the owner of the Sheraton Portland Airport Hotel and the Hampton Inn Portland Airport. “With the positive direction of Portland as a visitor destination and the strength in the Portland economy, supported by the continued development of Portland International Airport, we feel this is a great time to introduce this new brand to the growing Gen X/Y traveler.”

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by Bliss® spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world-renowned David Rockwell and the Rockwell group, aloft stays true to W’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit


About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.


About Starwood Hotels & Resorts, Worldwide

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties.  Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

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