aloft Green Bay Scheduled to Open in 2008

New York, NY/ Green Bay, WI– September 12, 2007:aloha!  Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft hotels, announced today that aloft is partnering with AB Hospitalities, LLC to open the first aloft hotel in Wisconsin.

Situated along the city’s riverfront, aloft Green Bay is part of growing redevelopment and renovation in the heart of the Village of Ashwaubenon. Located at 480 Pilgrim Way, the 105-room property will be just steps away from the marina of the Fox River and an easy trip to the iconic Lambeau Field, home of the Green Bay Packers.  Minutes from downtown, aloft Green Bay will be part of the city’s thrilling new style and design movement.

“Green Bay is known for being a small town with a big presence.  As the smallest town to have an NFL franchise, this reputation is well deserved,” said Ross Klein, President of Starwood's Luxury Brands Group and aloft hotels.  “The arrival of aloft Green Bay promises to bring a fun new way to play and stay to the home of the Packers.”

“Our group is very excited to bring an aloft hotel to the Village of Ashwaubenon and the entire Green Bay area.” said Jay Supple, AB Hospitalities/Supple Hospitality.  “As the first Starwood property north of Milwaukee, the arrival of aloft reinforces Green Bay as a destination for business travelers and tourists alike, complementing the incredible growth along the Ashwaubenon Boardwalk.”

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere that’s always abuzz. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play , a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world-renowned David Rockwell and the Rockwell group, aloft stays true to W’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit

About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.

  About Starwood Hotels & Resorts, Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

About AB Hospitalities, LLC and Supple Hospitality, LLC.

AB Hospitalities, LLC is a hospitality company established by members of the Ashwaubenon Boardwalk, LLC and Supple Hospitality, LLC.  The Ashwaubenon Boardwalk, LLC, is a local group of investors from Green Bay, WI who have worked to develop a multi-use commercial and residential development on the banks of the Fox River.  Included in the development is phase I of the Ashwaubenon Boardwalk Office Complex, luxury condominiums, Fratello’s Waterfront Restaurant, and future home of the aloft.  Supple Hospitality, LLC is part of the Supple Restaurant Group, a multi-concept/multi-unit restaurant and hospitality group.  Originally founded in the late 1960’s it is a privately owned, second generation, family operated business.  The group consists of its own independent restaurant concepts, national restaurant franchises, and a national hotel franchise.  The Supple Restaurant Group has been recognized with cover stories by Food & Drink Magazine, Marketplace Magazine and Women Magazine, as Wisconsin Entrepreneur of the Year Award by Marian College, and Small Business of the Year by both the Appleton Post Crescent and the Oshkosh Chamber of Commerce.  The Group has been recipients of Corporate Franchise Awards for Quality and Service, Multiple Wine Spectator Awards, Santé Awards, Wine Enthusiast Awards, and Great American Beer Festival Awards.

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