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ALOFT BRINGS THE NEW TWIST IN TRAVEL TO MIAMI-DADE COUNTY, FLORIDA - Februar 27, 2008
aloft Aventura will open in 2008 in one of Florida's Premier Golf Communities

WHITE PLAINS, NY – February 19, 2008:aloha!  Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft smhotels, today announced plans to open an aloft hotel in Aventura, Florida, a premier golf community nestled in the northeast corner of metropolitan Miami-Dade County. Starwood has partnered with Cabi Aventura Hotel, LLLP and Aventura Development to develop aloft Aventura, which is expected to open 2008. 

Centrally located between Miami and Fort Lauderdale, Aventura is known as a golf haven given its vast selection of courses. Just minutes from world-famous South Beach, The community offers balmy weather, beautiful parks and easy access to Miami Seaquarium, Coral Gables, Hollywood Greyhound Track, and the Aventura Mall – a 2.4 million square foot retail center with fine dining, high-end shopping and movies. Close to both the Miami International Airport and the Fort Lauderdale/Hollywood International Airport, aloft Aventura will feature 215 rooms and 5,000 square feet of meeting space.

“With its urban chic and lively social atmosphere, aloft Aventura will provide a fresh, new lodging alternative for both business and leisure travelers to the Miami area,” said Brian McGuinness, Vice President of aloft and element hotels worldwide.  “Like aloft, Aventura is rich with the energy of discovery and interaction, and we’re excited to introduce our forward-thinking new brand to one of South Florida’s most beautiful communities.” 

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with rooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the aloft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each aloft room is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play , a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

“As an Aventura-based organization we have a good sense of our local community and believe aloft is a perfect match for Aventura’s unique blend of sophistication and active lifestyle,” said Misha Mladenovic, VP of Development for Cabi Developers.  “We are proud to be a part of this project, which will reflect the city’s style, ambience and beauty.”

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft , a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in Summer 2008, with locations anytown/anywhere… For more information on aloft, please visit www.alofthotels.com.

 

About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.

About Starwood Hotels & Resorts, Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Cabi Developers

Cabi Developers is the U.S. subsidiary of GICSA, Mexico’s foremost development company.  Since entering the U.S. market in 2000, the company has successfully developed and operated in Florida, California and Texas.  In South Florida, Cabi Developers has completed The Parc at Turnberry Isle, a 111-unit residential development and Country Club Center in Aventura, a Class-A office building. 

Current Projects include:

Capital at Brickell, a development of more than $500 million in the Brickell area, which is Miami’s financial district.  The project, with expected completion in 2011, will consist of residences, offices and retail.

Everglades on the Bay, a mixed-use development located in the heart of Downtown Miami with more than 800 condominium units and 58,000 square feet of ground-floor retail, which is set for completion in Summer 2008.

- Naya Miami Beach, a 7-story residential building comprised of seven luxury town homes, 20 condominium units, and 15 penthouses.  The project is located in Miami Beach with an anticipated completion date of September 2009.

Bella Vista Hotel, a 12-story, 4-star hotel with 351 units located in San Antonio, Texas.  Development is scheduled to begin in October 2008 and the opening is anticipated for July 2010.

The Residences at Bella Vista, the second phase of Bella Vista Hotel in San Antonio, Texas will include a 15-story condominium complex with 250 units.  Development is scheduled to begin in October 2009 and the opening is anticipated for July 2011.

For more information, please visit www.cabicorp.com.

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