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In a Stylish Spin on Countdown Custom, Aloft(R) Unveils Daily Hashtags to tweet for Fabulous Prizes.

STAMFORD, CT, December 13, 2012 – With a stylish spin on the much-loved tradition, Aloft Hotels, Starwood Hotels & Resorts Worldiwde, Inc.’s (NYSE: HOT) new style at a steal brand, is counting down the holiday season by offering Twitter fans the chance to win one exciting prize a day by finding and tweeting a secret daily hashtag.

Here’s how the Aloft “31 to 13” sweepstakes works:

This month, fans can check out Aloft’s festive virtual calendar at alofthotels.com/31to13 .Selecting the current date will open the calendar window to reveal a secret hashtag and unlock the special prize of the day.The 31 prizes given away throughout the month of December include the latest tech gadgets, VIP access to Live at Aloft Hotels performances, getaways to Aloft hotels and more!

For a chance to win that day’s prize, @AloftHotels followers must simply tweet the secret hashtag along with the promo hashtag #Aloft31to13 tagging Aloft’s handle.Fans can win a prize a day through December 31.

Winners will be announced on the official Aloft Twitter feed, along with clues and links to that day’s hashtag.

Aloft has been conquering the globe with style since launching in 2005.  Industry-rocking initiatives in music, design, and technology have made Aloft the must-have brand for the next generation of travelers.The sizzling “style at a steal” brand blends modern and vibrant design with a social guest experience.Select Aloft hotels within the portfolio have earned designations in TripAdvisor's 2012 "Top 25 Trendiest Hotels in the World" rankings.

“Aloft fans continue to make the brand a hit, and this holiday sweepstakes is one way to thank them,” said Brian McGuinness, Starwood’s Senior Vice President of Specialty Select Brands. “Travelers also tell us how much they love staying in touch with Aloft through social media, so we are pleased to connect with them here while spreading some holiday cheer Aloft-style.”

About Aloft Hotels
With more than 60 hotels in 10 countries, Aloft has rocked the hotel landscape by offering "style at a steal" everywhere from Baltimore to Beijing to Bogota to Brussels - and everywhere in between.For more information, please visit www.alofthotels.com.

Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards.To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,128 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.For more information, please visit http://www.starwoodhotels.com

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations.Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.).The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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