STAMFORD, Conn., July 22, 2013 – On the heels of a one-of-a-kind new
partnership, Aloft Hotels, the fast-growing brand from Starwood Hotels &
Resorts, Worldwide, Inc. (NYSE: HOT), and modern design retailer Design Within
Reach, Inc. (DWR), today announce an exclusive offer for guests, epitomizing
the Aloft’s “different by design” credo. To celebrate their recent partnership
launch, Aloft and DWR are giving one lucky fan a $10,000 gift card to Design
Within Reach — participants may enter on both brands’ Facebook pages, providing
two chances to win. The contest continues through August 31, 2013.
Additionally, now through September 15, 2013, Aloft guests who book a room through www.alofthotels.com\dwr will receive a $50 DWR Gift Card as part of a limited-time promotion as well as enjoy two complimentary drinks for each day of their stay, allowing them to enjoy the hotel’s W XYZ (SM) bar and Re:mix (SM) lounge.
“Our partnership with Aloft allows guests to access our authentic modern design and experience our aesthetic firsthand. Design Within Reach is recognized as a modern design retailer and educator that shows design-minded customers how to live with authentic modern design. We are thrilled to place iconic DWR pieces within the design-led Aloft Hotels brand,” says DWR President and CEO John Edelman.
“Our partnership with DWR demonstrates the transformative effect that the inclusion of their modern and iconic pieces can have on a space,” says Brian McGuinness, Senior Vice President for Starwood’s Specialty Select Brands. “We’ve received an overwhelmingly positive response to Aloft Harlem’s transformation from our guests, and we’re excited to celebrate this industry ground breaking partnership with these exciting promotions.”
Originating with Aloft Harlem, the partnership currently features 23 custom and in-stock pieces from DWR and is rolling out to Aloft hotels across the country. New updates at Aloft Nashville West End and Aloft Calgary University are arriving in the weeks ahead. By the end of the year, nearly 20 Aloft hotels will feature the closely curated design package.
To enter the promotion and see additional details please visit www.AloftDWR.com.
About Aloft Hotels
With more than 75 hotels around the world, Aloft has changed the hotel landscape by offering an experience and style that’s different by design everywhere from Baltimore to Beijing to Bogota to Brussels – and everywhere in between. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.
About Design Within Reach
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Conn., is the source for the best in authentic modern design. The company markets and sells its furniture and accessories to both residential and trade customers through its retail Studios in North America, www.dwr.com and its Connecticut-based phone sales team at 1.800.944.2233. For inquiries regarding DWR Contract, visit www.dwrcontract.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.