la presse en parle
WHITE PLAINS, NY – October 5, 2011 – Daughtry, O.A.R., Michelle Branch and
Javier Colon will top the A-list roster headlining the eighth edition of “Aloft
Hotels presents Live in the Vineyard,” the exclusive Napa Valley live-music
showcase during the weekend of November 5.
Aloft is the sizzling “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that’s rocked the hotel industry since launching in 2008. With more than 50 properties now open worldwide, Aloft is designed to appeal to the next generation of traveler bringing modern, vibrant design at an affordable price point.
“Live in the Vineyard, presented by Aloft Hotels,” will take place at Napa’s stunningly restored art-deco Uptown Theater. The all-star talent lineup will also include Christina Perri, Martin Harley, The Fairchilds, Jerad Finck, Justin Hines, Safety Suit, and Jack’s Mannequin.
This fall’s edition of “Aloft Hotels Presents Live in the Vineyard” will also star a very special guest: The winner of an Aloft competition. As part of “50 Days of Music”, a groundbreaking global music festival celebrating Aloft’s 50th hotel opening milestone, one artist will get the break of a lifetime with a showcase slot at the event. The “50 Days of Music” performer whose song earns the most downloads from www.facebook.com/alofthotels will win the coveted gig.
Now in its fourth year, “Aloft Hotels Presents Live in the Vineyard” (www.liveinthevineyard.com) features superstar and emerging pop / rock performances. These private, once-in-a-lifetime acoustic concerts unfold amidst the lush scenery of boutique wineries in California’s Napa Valley every April and November. Tickets for “Aloft Hotels presents Live in the Vineyard” events are only available through exclusive Aloft Hotels promotions, including a Facebook giveaway at www.facebook.com/alofthotels, and special radio station promotions also featured on www.liveinthevineyard.com.
“Music matters to our guests, and it’s exciting for Aloft to be their partner in exploring, discovering, and enjoying artists,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Along with our ‘Live in the Vineyard’ partnership, we’ve had great success showcasing artists in our hotels, and guests keep telling us how much they appreciate the live-music experience and the social scene at our w xyz bars.”
About Aloft Hotels
With more than 50 hotels open in the three years since Aloft first arrived on the scene, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.
Aloft, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc .
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.