buzz

ALOFT AUSTIN ROCKS AUSTIN’S MUSIC SCENE WITH MUST-SEE LIVE PERFORMANCES - March 17, 2010
Aloft Austin at the Domain, the much-talked-about, “style at a steal” hotel that’s shaking up the lodging landscape.

White Plains, NY, March 17, 2010 – Two of the most crash-worthy parties during this week’s music festival in Austin will share a host:  Aloft Austin at the Domain, the much-talked-about, “style at a steal” hotel that’s shaking up the lodging landscape.

Aloft Austin at the Domain and DMX will present four must-hear acts, on Thursday, March 18 from 3 p.m. to 6 p.m. at Max’s Wine Dive (207 San Jacinto Ave., 512-904-0111), including acclaimed SubPop janglers Avi Buffalo, quadruple-threat DJ/songwriter/remixer/producer Baron Von Luxxury, hot LA garage-rockers The Soft Pack, and San Diego-based singer-songwriter Anya Marina, whose music has soundtracked TV’s “Grey’s Anatomy.”  Delicious food and decadent drink from Max’s menu will be featured.

The party continues at Aloft Austin at the Domain with four more live performances that same night – Findley Brown, Athlete 8, Hurricane Bells, and Lost in the Trees will hit the stage at Aloft® Hotel’s buzzing w xyz® bar, where fans can take in tunes as they sip signature cocktails, from the Jump Jive and Ginger cocktail featuring mango and ginger infused rum, or the Wild Blueberry Highball featuring wild blueberry infused vodka.  So attendees don’t miss a minute of either Austin event, a special “Buzz Bus” will shuttle partygoers between Max’s Wine Bar and Aloft Austin at the Domain from 6:30 p.m. to 11:30 p.m.

“The creative energy of Austin’s music scene is a perfect match for Aloft and our guests, who are always on the lookout for what’s next,” said Dana Cust, general manager of Aloft Austin at the Domain.  “As proud Austinites ourselves, we’re very excited to play a part in showcasing one of the world’s live music capitals.”

With several hot bands expected to make Aloft Austin at the Domain their crash pad in Austin, fans who want a glimpse of their favorite rockers might want to hang out at Aloft Austin at the Domain’s electric re:mix lounge, where the energy starts early and continues through the night.

Aloft Hotels is cranking up the volume this year on its music agenda with Live at Aloft Hotels (www.liveatalofthotels.com).  Aloft is giving all-out, up-close access to on-the-verge live artists, DJs and sound-centric scenes.  The hot hotel brand recently announced its title sponsorship of “Live in the Vineyard,” a twice-yearly private “once-in-a-lifetime” live music showcase featuring breakout artists and big-name bands alike.  Aloft hotels will serve as venues for “Live in the Vineyard” artists who will rock it up close and personal with hotel guests and local tastemakers through a series of live acoustic sets across the United States, throughout the year.

About DMX
Recognized as an international leader of experiential marketing services, DMX creates cohesive brand experiences across physical and digital environments.  From mobile-enhanced in-store activation, to branded digital music microstores, from branded streaming music players embeddable across social networking sites, to turnkey music promotions, DMX’s interactive strategies leverage a brand’s physical and digital properties to create unique customer experiences.  DMX’s in-store services include music, video/digital signage, and scent marketing.  For more information please visit DMX at www.dmx.com or download the DMX iPhone app. at iTunes.

About Aloft Hotels
Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. With 40 hotels open in the 18 months since Aloft first arrived on the scene and 10 more opening in 2010, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.

Aloft Hotels, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 992 properties in almost 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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