Paul James

Global Brand Leader, St. Regis Hotels and Resorts, The Luxury Collection and W Hotels Worldwide

Paul James is the Global Brand Leader for St. Regis Hotels & Resorts, the legendary hotel brand which combines classic sophistication with a modern sensibility, offering an uncompromising level of bespoke service in all the best addresses around the world; The Luxury Collection, a glittering ensemble of one-of-a-kind hotels and resorts providing unique, authentic experiences that evoke lasting, treasured memories designed for the global explorer; and W Hotels Worldwide, the global design powerhouse and industry innovator. In this role, James applies his more than 20 years of experience in hospitality to these three luxury brands under the Starwood Hotels & Resorts umbrella.

Appointed Global Brand Leader in 2008 for St. Regis and The Luxury Collection, and recently adding W Hotels to his purview, James is responsible for providing the overall strategic and creative direction for all three brands by leading the development of marketing, guest experience and communications programs and providing support for their strategic global development and portfolio growth.

James has been instrumental in creating a long-term strategy of meaningful growth both domestically and internationally for St. Regis and The Luxury Collection as they branch out in the world's most enviable destinations. As the Global Brand Leader of W Hotels, he will continue to oversee the brand's global growth strategy, which has W on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Bangkok, Guangzhou, Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, and Sante Fe, Mexico and Retreats are planned for Verbier, Goa, and Mexico's Riviera Maya.

Before his appointment as Global Brand Leader for Starwood's luxury brands, James served as Starwood’s Regional Director of Sales & Marketing, Northwest Europe. In that role, he was in charge of the sales and marketing teams for 35 hotels in nine countries across seven brands.