Executive Vice President and Chief Brand Officer
Phil McAveety is Executive Vice President and Chief Brand Officer of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world. McAveety joined the company in 2008 and is responsible for all aspects of marketing and brand performance worldwide for Starwood and its nine renowned brands including Le Meridien, Westin, Sheraton, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Aloft and Element. He also oversees the company’s loyalty program, Starwood Preferred Guest; Public Relations; Market Research; Creative Services; Interactive Marketing and Partnership Marketing.
McAveety has more than 20 years of experience in brand development, brand communications, marketing and advertising from a number of international brand-led companies and most recently served as Global Brand Director for Camper International in Mallorca, Spain where he developed the company’s overall strategic business and brand growth plan. Prior to joining Camper International, McAveety spent nine years with Nike Inc. in several positions, including Vice President of Marketing for Nike Europe, Middle East and Asia (EMEA) where he managed all marketing functions across the region.
Before joining Nike in 1997, McAveety spent nine years with Leo Burnett International in a variety of roles, providing integrated communications services for numerous world-renowned brands, including Procter and Gamble, BMW, Four Seasons International Hotels and United Airlines. McAveety has lived and worked in the UK, Portugal, Hong Kong; The US (Portland, Oregon and New York), The Netherlands and Spain.
McAveety earned an AMP from Harvard Business School and a BA in Economic History from Exeter University. He is based in Starwood’s global headquarters in Stamford, CT and resides in Manhattan.
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