24 October, 2007 - After a decade of varying ownership and lack of aggressive brand building activities in the marketplace, Le Méridien is poised to not only recapture, but to exceed the allure and infinite promise of its early days in 1970’s Paris with the support of new owner Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT). Since its acquisition by Starwood in November 2005, Le Méridien has successfully integrated into Starwood’s process and systems, resulting in impressive performance figures in 2006 and 2007 YTD that exceeded all forecasts.
The brand is set to substantially grow its footprint worldwide. By being a part of Starwood, Le Méridien has access to its expertise in building world-class brands, and has developed a unique brand positioning that capitalizes on Le Méridien’s heritage and distinguishes it from competitors in the upper upscale hotel arena. For details, please click here.