Merilee M., National Meeting Planner, on a site visit at The St. Regis New York, New York, USA

Meeting Planners

Here's the plan: Earn on all your meetings and events,
from a project kickoff for 40 to a weeklong conference for 400.

Planner Tools

Your tools of the trade. From custom sites for attendees to better reservation management, your meetings and events with Starwood are easier than ever with specific tools just for meeting planners. Contact your Starwood Sales Associate to learn more about the tools available to you.


StarGroups Customized Event Websites

Enjoy a complimentary custom website for your next meeting or event — it's one stop for everything you need. Your StarGroups template includes a unique URL and allows you to add:

  • Relevant logos, images and marketing messages for your event
  • Event and destination details, including transportation, dining and local area information
  • Necessary documents for attendees to download
  • A guest room-booking tool with instant email confirmation for attendees
  • Secure, 24 /7 real-time reporting tools for you



Get your master bill anywhere. You can quickly and easily view, download and print your bill for up to 90 days after your event. And when the master bill is ready, you can view and settle it on the site, which offers secure credit card processing.

Reservation Connect

This streamlining tool helps you manage all your attendee’s reservation details and automatically upload room lists directly into your hotel or resort’s reservation system. Reservation Connect offers you:

  • Error-free reservations, no more manual entry
  • Fast upload — 1,000 reservations can be transferred in 15 minutes
  • Room lists and confirmation provided to you in a timely manner
  • Automatic confirmation emails sent to attendees
  • A secure website, so you'll never have to worry about personal information.


Reservation Crosscheck

With automated crosscheck, you can compare event registration lists with an in-house guest room reservation list in minutes. You can also see real-time room-block performance, including room nights, cancellations and total associated revenue. After the event, you can reconcile hotel billing from the tool, as well.


eMenus and Online Billing

No more paper or email attachments — now you can get direct online access to banquet and catering menus, complete with the latest food and beverage options. Plus, at several hotels and resorts, you can place your order and manage your food and beverage lists online.