How 1 Hotels Mission Membership Takes Care of Travelers and the Planet
The visionary hospitality brand proves that luxury, nature, and sustainability can beautifully—and impactfully—coexist.
Starwood’s 1 Hotels Brand Relaunches Its Loyalty Program
Skift Take
Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.